Explore the essential tools and apps for hospitality professionals to boost productivity this summer. From advanced PMS and contactless solutions to intelligent CRM and workforce management, learn how technology can streamline operations, enhance guest experiences, and drive profitability.
Browsing: Marketing
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.
Today’s hotel and resort guests expect seamless, personalized stays. This article highlights six common mistakes that can lead to guest disappointment, from unplanned communication to false promises, and provides practical solutions for hotels to enhance satisfaction and build loyalty.
Google’s new AI Overviews are transforming how users find information. This article explains how hospitality businesses and suppliers can optimize their content strategy, focusing on new SEO and AEO approaches, to ensure visibility in this evolving digital landscape.
Google’s AI Overview has revolutionized how travelers find hospitality businesses online. This essential guide helps hotel and restaurant professionals navigate the new digital marketing landscape, explaining key concepts like Answer Engine Optimization and AI-powered search in practical terms. Discover actionable strategies to improve your online visibility, optimize for voice search, and attract more qualified guests as artificial intelligence reshapes the hospitality industry’s approach to digital marketing.
Is your hospitality website working hard enough? This article outlines 7 key design and usability elements, from speed and SEO to mobile optimization and legal compliance, to help you attract more guests and boost revenue.
Want to offer your guests more personal, relevant experiences—without adding to your team’s workload? Learn how to use ChatGPT to build smart, tailored guest journeys for different types of travellers. From setting brand tone to crafting pre-arrival messages and refining prompts over time, this guide helps you create memorable stays and boost guest satisfaction.
Hospitality loyalty programs are evolving. While memberships are up, members stay less often. This article explores how hotels can navigate these changes, optimize program ROI, and convert infrequent guests into loyal customers.
Merlin Software is bringing its next-generation, cloud-based resort management platform to North America. With the appointment of industry veteran Mike Ashton as SVP of Resort Partnerships and Revenue Generation, Merlin is set to challenge legacy systems and revolutionize how vacation ownership resorts operate.
A new travel trend, “dealcations,” is emerging, with over half of travelers seeking destinations and experiences based on savings. Learn how to cater to this value-driven mindset and attract deal-seeking guests.
RobotLAB has partnered with Marriott and LG to bring cutting-edge robotic solutions to hotels nationwide. From cleaning robots to 24/7 room service robots, learn how this collaboration is addressing labor shortages and transforming guest service through automation.