The August 2026 Vacation Ownership Sentiment Index reached 119.3, up 12 points from January. Timeshare owners also showed stronger travel and spending intentions than travellers overall, offering useful signals for vacation ownership operators and hospitality suppliers.
Browsing: Sales
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Sales, specifically in the hospitality sector.
ARDA’s H1 2026 Pulse Survey shows continued growth across the U.S. vacation ownership sector. Timeshare sales and occupancy increased, existing-owner sales rose strongly, and IT spending grew 7.5%. The report also highlights staffing pressures and higher booking cancellations, giving hospitality suppliers useful insight into the priorities shaping resort operations.
Independent Hotel Show Miami returns September 16–17, 2026, bringing together luxury, boutique, and independent hoteliers with 200+ exhibiting brands. Whether you are attending or exhibiting, these ten tips will help you set clear goals, book the right meetings, and turn two days on the show floor into real business results. Register free using the Inside Hospitality Solutions code.
Traditional hotel RFPs prioritize the lowest upfront cost, often sacrificing vendor quality and long-term performance. Modernizing the B2B hotel RFP process with outcome-based contracting speeds up procurement and drives measurable operational ROI.
New research reveals that 95% of travelers fail to identify AI-generated photos accurately, yet 74% refuse to book without seeing pictures first. Hospitality journalist Mia Taylor explores how synthetic imagery damages guest trust and why hoteliers must prioritize authentic visuals.
Building brand awareness in hospitality is no longer about producing more content or being present on every platform. Hotel operators, technology providers, consultants, and hospitality suppliers now need to focus on clarity, expertise, and relevance. Discover why positioning, trust signals, AI visibility, and educational content are becoming the foundations of successful hospitality marketing and how businesses can attract better-quality enquiries from the right audience.
While thread counts and room views vary, the survival of any lodging property hinges on its human and systemic touchpoints. Drawing on core insights originally published by Stefan Renziehausen for e-Hotelier, this comprehensive analysis unpacks the operational math of hospitality customer service. We explore how hoteliers can build frictionless, repeatable service delivery models and how B2B suppliers can engineer products that protect frontline staff from burnout.
The traditional hotel Request for Proposal (RFP) process is slow, costly, and inherently inefficient. By abandoning blind web searches and fragmented email threads in favor of specialized digital hubs, independent and chain hotel procurement teams can eliminate administrative drag and cut sourcing timelines in half.
Traditional search engine optimization is undergoing its most radical transformation in decades. As hoteliers increasingly use generative AI tools like ChatGPT, Perplexity, and Claude to find and vet vendors, standard keyword stuffing is losing its power. This article breaks down the mechanics of Generative Engine Optimization (GEO) and provides a concrete strategy for B2B hospitality suppliers to ensure their brands are cited as trusted solutions.
AI agents don’t surf the web. They ingest it. For independent hoteliers, this shift from search bars to conversational AI represents a massive opportunity to outmaneuver big brands. Discover the five channels of AI visibility and use our exclusive audit checklist to ensure your property is the one being recommended.