Welcome to our new marketing service!
THE IHS MARKETING TEAM understands the importance of effectively promoting your hospitality business. We are delighted to offer a range of marketing solutions tailored to meet your specific needs.
Our team is dedicated to helping increase brand awareness, drive sales to hospitality partners, and improve customer engagement.
Our MARKETING service supports product and service providers focusing on the hospitality industry. We understand your business goals and develop a customized marketing strategy putting your hospitality brand in front of decision-makers.
Our marketing services include:
- Content Marketing Specializing In Video
- Social Media Management
- Website & Social Media Audits
- Strategy Development
- Email Marketing
- Search Engine Optimization
- Analysis & Reporting
Helping your hospitality-focused business succeed and grow
We also understand the importance of supporting our IHS members and providers in these challenging times, which is why we are committed to providing our marketing services at a competitive price point. Our goal is to help your business succeed and grow, and we believe that our marketing services can play a crucial role in achieving that.
So why wait? Sign up for our service today and take the first step towards achieving your business goals!
Are you looking for Marketing & Sales support? Do you need Specialist & Professional advice?
Are you a hospitality professional looking for specialist and professional marketing and sales support? Look no further!
Our team of experts and experienced professionals is dedicated to helping you achieve your business goals through effective and customized marketing strategies, providing you with the best service possible.
We understand that every business is unique and that’s why we offer a wide range of services tailored to meet your specific needs.
Don’t miss this opportunity to take your business to the next level! Contact us today and let us show you how we can help you achieve your business goals.
Content & Social Media Reviews
We can help you improve the quality and effectiveness of your content and social media presence. Our team will review your existing content and social media accounts and provide recommendations for improvement.
Our website audit service will help you identify any technical issues or design problems that may be impacting your website’s performance. We’ll provide a detailed report with recommendations for improvement.
Marketing Strategy Development
We can help you develop a marketing strategy that is tailored to your business goals. Our team will work closely with you to understand your business, target audience and competition and develop a customized strategy that helps you achieve your goals.
We can help you create, design and send effective email campaigns that help you reach and engage your target audience. Our team will help you with the planning, design, execution and analysis of your email campaigns.
Social Media Advertising
We can help you create and manage effective social media advertising campaigns. Our team will help you with the planning, execution, and analysis of your social media advertising campaigns.
Search Engine Optimization
We can help you improve your website’s visibility on search engines through effective SEO techniques. Our team will help you with keyword research, content optimization, and link building to improve your website’s ranking on search engines.
Analytics & Reporting
We can help you track and measure the performance of your marketing campaigns through analytics and reporting. Our team will provide you with detailed reports on website traffic, social media engagement, and other key metrics.
IHS Marketing Services
Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to educate, connect, attract and retain a clearly defined audience, establish your brand as a thought leader, — and, ultimately, drive business results. With expert skills, knowledge and resources, the IHS Marketing team will help hospitality businesses execute their content marketing efforts effectively.
Search marketing is the practice of promoting websites and increasing visibility through paid and non-paid search engine results. Search Engine Optimization (SEO) and Search Engine Advertising (SEA) can drive qualified traffic to your website and improve visibility in search engine results pages. By leveraging these strategies, businesses can reach their target audience and increase visibility for their products or services.
Social media marketing can take many forms, including text posts, images, videos, live videos, and more on various platforms. It can also involve paid advertising. Social marketing is an essential aspect of digital marketing as it allows businesses to reach a large, targeted audience where they spend a significant amount of their time. By leveraging the unique features of each social media platform, companies can engage with their target audience, build relationships, and drive business results.
The fastest growing component of any marketing strategy, video is a superb way to promote a product, service, or brand to engage and educate an audience. It can take many forms, including brand videos, explainer videos, demos, tutorials, and more. In addition, the videos can be distributed on various platforms, such as YouTube, social media, websites, and email.
Email marketing today takes many forms, including sending newsletters, promotional offers, educational content, and more to those who have opted in. It is an effective way to reach a targeted audience, build relationships, and drive conversions with a high ROI. Businesses can use targeted and personalized messages to increase engagement and drive results such as increased website traffic, sales, and customer loyalty.
The IHS Marketing team will help you develop and implement a marketing strategy to promote your product, service, or brand. This blueprint covers how your business will reach its target audience, build relationships, and drive conversions and revenue. It will incorporate identifying your target audience, evaluating your competition and market trends, positioning, unique selling proposition, marketing mix, and metrics.
An audit of your website and social media activity is crucial for long-term marketing success. The IHS team will assess the effectiveness of your website or social media presence in terms of generating traffic, leads, conversions, technology and user experience. We will identify strengths and weaknesses and make recommendations for improvement to meet your business goals better.
What makes us different and why
At IHS Marketing, we specialize in providing marketing services for the hospitality industry. We understand the unique challenges and opportunities that businesses in this industry face and have the expertise to help you achieve your goals.
Our team is composed of experienced professionals who deeply understand the hospitality industry and the unique marketing needs of hotels, restaurants, and other businesses. We understand the importance of creating and maintaining a strong brand image and will work closely with you to develop a marketing strategy that helps you achieve that.
One of the things that sets us apart is our focus on hospitality marketing. We understand the unique challenges that businesses in this industry face and have the expertise to help you achieve your goals. Whether you’re looking to increase bookings, build brand awareness or drive sales, we have the tools and expertise to help you achieve your goals.
We also understand the importance of staying ahead of the curve, which is why we stay up-to-date with the latest trends and technologies in the hospitality industry. We use the latest tools and techniques to help you reach and engage your target audience.
So why choose us? Because we:
- Specialize in providing marketing services for the hospitality industry
- Have a team of experienced professionals who understand the unique challenges and opportunities of the industry
- Offer a range of services tailored to meet your specific needs
- Stay up-to-date with the latest trends and technologies in the hospitality industry
Choose us to help you achieve your business goals and stand out in the crowded hospitality industry.
Contact us today to schedule a consultation, and let us show you how we can help you succeed!
What is digital marketing?
Digital marketing refers to the promotion of products, services or brands using electronic media, primarily on the internet. It encompasses a variety of tactics and strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising. The goal of digital marketing is to reach and engage with customers through digital channels, and ultimately drive conversions, such as sales or website traffic.
How is digital marketing different from traditional marketing?
Traditional marketing typically includes methods such as television and print advertising, direct mail, and billboards. Digital marketing, on the other hand, uses the internet and digital technologies to reach and engage with customers. Digital marketing allows for more targeted and personalized marketing campaigns and offers greater access to data and analytics to measure the success of campaigns. Additionally, digital marketing is often more cost-effective than traditional marketing methods.
How do I know if my digital marketing efforts are working?
Digital marketing allows you to track and measure the success of your campaigns using analytics tools. These tools can provide data on website traffic, conversion rates, social media engagement, and more. By analyzing this data, you can identify which campaigns are working and which need to be improved.
How do I get started with digital marketing?
To get started with digital marketing, it’s important to first identify WHERE YOU ARE NOW, YOUR business goals and target audience. From there, you can research and choose the appropriate digital marketing tactics and tools to reach and engage with your target audience. You can also consider hiring a digital marketing agency or professional to help you develop and execute your digital marketing strategy.
How much does digital marketing cost?
The cost of digital marketing can vary depending on the tactics and strategies used. Some methods, such as content marketing and social media management, can be relatively low-cost or even free. Other methods, such as paid advertising and email marketing, may require a larger budget. The cost will also depend on the scope and scale of your marketing efforts.
What is social media marketing?
Social media marketing is the process of promoting a product, service, or brand on social media platforms. This can include creating and sharing content, running advertising campaigns, and engaging with customers through social media channels. The goal of social media marketing is to increase brand awareness and drive engagement with customers.
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility on search engine results pages (SERPs). This can include optimizing website content and structure, building backlinks, and researching and using relevant keywords. The goal of SEO is to increase the visibility and ranking of a website on search engines, resulting in more organic traffic.
What is email marketing?
Email marketing is the process of sending targeted, personalized messages to a group of people through email. The goal of email marketing is to build relationships with customers and drive sales through regular communication and promotions. Email marketing campaigns can include newsletter, promotional emails, and triggered emails.
How do these marketing strategies work together?
These marketing strategies can work together to create a comprehensive marketing plan for a business. For example, a business can use direct marketing to reach potential customers with a special offer, then use social media to promote the offer and increase brand awareness. Additionally, you can use email marketing to keep in touch with customers and drive repeat sales. And finally, using SEO techniques on the website can help to increase the visibility and ranking of the website on search engines. By combining these strategies, we can create a cohesive marketing plan that helps you reach and engage with customers in multiple ways.