An aesthetically pleasing website means nothing if search engines and AI discovery tools cannot parse its architecture. Drawing on core technical insights from digital strategist John Heffernan of RedLive Media, this guide breaks down why clean site hierarchy, structured data, and sub-three-click navigation are essential for hotels driving direct bookings and B2B suppliers targeting enterprise procurement.
Browsing: Web Design
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Web Design, specifically in the hospitality sector.
Building brand awareness in hospitality is no longer about producing more content or being present on every platform. Hotel operators, technology providers, consultants, and hospitality suppliers now need to focus on clarity, expertise, and relevance. Discover why positioning, trust signals, AI visibility, and educational content are becoming the foundations of successful hospitality marketing and how businesses can attract better-quality enquiries from the right audience.
Managing multiple disconnected agencies for web hosting, content creation, and lead generation is quietly draining the margins of B2B hospitality suppliers. This deep dive explores the financial and operational costs of fragmented marketing pipelines and outlines why industry leaders are consolidating their presence through integrated, subscription-based media models like IHSMax.
AI agents don’t surf the web. They ingest it. For independent hoteliers, this shift from search bars to conversational AI represents a massive opportunity to outmaneuver big brands. Discover the five channels of AI visibility and use our exclusive audit checklist to ensure your property is the one being recommended.
In the face of relentless Zero-Click Searches and AI Overviews, relying solely on Google search traffic is no longer a viable strategy. This article lays out the urgent pivot required for hospitality businesses and suppliers: shifting from chasing rankings to owning your audience and building brand demand. Discover actionable multi-channel strategies—including creating unique content, prioritizing transactional keywords, and leveraging owned media—to build a resilient marketing ecosystem that guarantees visibility, regardless of Google’s next algorithm update.
In the face of relentless Zero-Click Searches and AI Overviews, relying solely on Google search traffic is no longer a viable strategy. This article lays out the urgent pivot required for hospitality businesses and suppliers: shifting from chasing rankings to owning your audience and building brand demand. Discover actionable multi-channel strategies—including creating unique content, prioritizing transactional keywords, and leveraging owned media—to build a resilient marketing ecosystem that guarantees visibility, regardless of Google’s next algorithm update.
The era of clicking blue links is over. The rise of Zero-Click Searches and AI Overviews means nearly 60% per cent of Google queries now deliver an answer directly on the search results page. For hospitality businesses and suppliers, maintaining visibility requires an urgent shift: you must move beyond Page One rankings and focus on becoming the precise, authoritative source the AI chooses. This article breaks down the essential technical and content prerequisites, like E-E-A-T and structured data, necessary to thrive in this new search reality.
AI Overviews are presented as the next big thing in search, but for many marketers, they feel like digital marketing’s Emperor’s New Clothes. While they are a flashy innovation, they often fail to deliver meaningful traffic or conversions. This article looks beyond the hype to discuss what AI Overviews really mean for your business and why building a resilient brand is the best path forward.
Discover how hotels and resorts can boost visibility on AI platforms like ChatGPT, Gemini, and Perplexity using AEO, GEO, and AI Overviews. Learn strategies to leverage OTAs, reviews, and AI distribution tools to attract direct bookings and win in the AI discovery process.
The rise of AI Overviews is fundamentally changing how travelers and businesses discover hospitality brands. This article, by John Heffernan from RedLive Media, explores why optimizing for AI visibility is crucial for hotels, resorts, and suppliers, detailing practical steps to ensure your business features prominently in this new digital landscape.