Browsing: Web Design

News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Web Design, specifically in the hospitality sector.

The latest Google algorithm update means changes to website indexing based on greater recognition of AI-generated and spam content and the importance of addressing the needs of your audience, not Google. Here are our thoughts and advice. 

The hospitality industry thrives on engagement and that means mastering the art of social media and digital marketing. Here we explore the hottest marketing trends shaping the game.

We look at how Google’s Search Generative Experience (SGE) will transform the delivery of search results providing AI-generated search results based on searched-for information.

Google has confirmed a major change to their service with the closure of Google Business Profile Websites starting in March 2024. Find out more.

With resorts and hotels encouraging direct bookings rather than relying on OTAs, it’s imperative you improve your site’s Google rankings performance. We look at some quick and easy wins you can implement this week.