It is critical for hotels and resorts to encourage direct bookings through their websites. We have 12 tips to help increase direct bookings and reduce reliance on OTAs.
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News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Web Design, specifically in the hospitality sector.
With resorts and hotels encouraging direct bookings rather than relying on OTAs, it’s imperative you improve your site’s Google rankings performance. We look at some quick and easy wins you can implement this week.
Six proven strategies for successful hotel and resort content marketing in 2023 to attract and retain customers and build their brand and reputation.
Here are six suggestions you should consider to rebuild your hospitality website correctly and appeal to your target market.
We look at the impact of the recent Google update (August 2022), which promotes content that focuses on individuals and answers their queries.
Wix.com Ltd., a leading worldwide SaaS platform for creating, managing, and growing an online presence, has relaunched its hotel solution, Wix Hotels.
John Heffernan from RedLive Media looks at marketing strategies hotels and resorts should implement to improve online visibility, inquiries and bookings.
Take some time to work on your search engine optimization with this cheat sheet, and your resort website will reap the rewards.
Google’s Page Experience Core Web Vitals update is a major revision on how sites are ranked and indexed. We look at what you need to do now to protect your website’s rankings in the search results.
In these difficult times, it is important that properties focus on direct bookings through their website rather than rely on OTA bookings alone. Here’s how you can increase your direct bookings.