Discover key strategies for legacy resorts to successfully transition from timeshare sales to short-term rentals. Learn how to rebrand, leverage digital marketing, create enticing packages, and enhance the guest experience to attract a new generation of travelers.
Browsing: Marketing
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.
Kickstart 2025 with 10 New Year resolutions for hospitality professionals. Discover actionable insights to elevate your business this year!
Discover how travelers are embracing artificial intelligence in their accommodation journeys while still valuing the human touch. Explore SiteMinder’s “Changing Traveller Report 2025,” which reveals insights on technology adoption, regional differences, and evolving booking habits that every hospitality professional should know.
Take advantage of our Holiday Season Promotion and give your brand the gift of increased visibility and new business opportunities in 2025.
As 2025 approaches, the hospitality industry is buzzing with insights about evolving traveler behavior and preferences. In our latest article, we explore the findings from The Points Guy’s 2025 Travel Trends Report and what they mean for hospitality professionals.
As 2025 approaches, the travel industry is ready to turn the page on past challenges, ushering in exciting new trends that redefine how people explore the world. Get ready to meet the demands of modern travelers with innovative solutions and unforgettable experiences.
To stay ahead of the curve, hotels must adapt to emerging trends. This article explores seven key trends that will shape the future of marketing, including the rise of first-party data, the power of short-form video, and the importance of local experiences.
Black Friday and Small Business Saturday are huge opportunities for small businesses looking to increase sales. But how can you stand out in the crowded online marketplace? Generative AI offers powerful tools to help you create engaging content, optimize product descriptions, and boost email marketing efforts.
OpenAI is set to revolutionize the online search landscape with its new ChatGPT-powered search engine, directly competing with Google. Explore the intricacies of this game-changing feature and its broader implications for the world of AI-driven search.
In today’s fiercely competitive hospitality landscape, effective hotel positioning is more crucial than ever. Drawing from the insights of marketing pioneers we explains how crafting a Unique Value Proposition, understanding your ideal guest, and delivering a consistent brand experience can set your hotel apart.