In the hospitality sector, mastering the distinction between customer service and customer experience is crucial. Discover how to create memorable guest journeys and build lasting loyalty.
Browsing: Marketing
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.
Discover how AI-driven search technologies are reshaping the hospitality industry. Learn strategies to enhance your brand visibility and adapt your digital marketing campaigns to stay ahead in an evolving landscape. Don’t get left behind—engage with the future of search. with
Cloudbeds’ 2025 State of Independent Lodging Report reveals how independent hotels can thrive in a competitive market. Explore key findings on occupancy, pricing, and the growing influence of OTAs, and discover five trends poised to reshape the industry.
Social media in 2025 is about crafting immersive experiences that drive bookings and loyalty. This article explores key trends like hyperlocal storytelling, short-form video, and user-generated content, offering actionable strategies for hotels to engage modern travelers.
As AI adoption in travel planning nearly doubles to 39 per cent, hospitality providers face new opportunities and challenges. Learn how to adapt your property strategy.
Gift vouchers are powerful tools for driving revenue and building guest loyalty. This article explores creative voucher strategies for hotels and resorts, including targeting specific audiences, creating irresistible offers, and leveraging strategic partnerships.
Stay ahead in 2025’s digital landscape! Part 3 of our Digital Marketing in 2025 guide reveals crucial strategies: optimize for AI search, prioritize E-E-A-T, capture zero-click results, and enhance user experience. Learn to leverage visual and voice search, plus automate SEO for holiday breaks.
Unlock trade show success in 2025 with our comprehensive guide to hospitality events. Learn how to maximize pre-show, at-show, and post-show engagement with a strategic editorial content calendar. Discover tips and insights for boosting ROI and building lasting industry relationships.
Hospitality professionals must adapt to new marketing trends to remain competitive. This guide provides actionable insights into embracing AI-powered search, optimizing for zero-click results, and enhancing user experience. Learn how to prioritize E-E-A-T, implement topic clusters, and automate SEO processes to boost your brand’s visibility and engagement. Dive into our expert tips to ensure your hospitality business thrives in the digital age.
This first part of our Guide to Digital Marketing in 2025 delves into the latest updates from Google, the impact of AI Overviews on search visibility, and actionable strategies for optimizing content. Learn how to analyze web traffic, enhance your content marketing strategy, and leverage advancements like ChatGPT to connect with potential guests.