Browsing: Technology

News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Technology, specifically in the hospitality sector.

AI

Sadie AI has joined the Inside Hospitality Solutions Provider Network. Built specifically for hospitality, Sadie AI helps hotels and restaurants answer every guest call, manage reservations, increase direct bookings, and provide 24 hour guest support through intelligent Voice AI that integrates with leading hotel systems.

AI

Google has officially launched direct agentic hotel booking, price tracking, and loyalty point visibility within Search’s AI Mode. Discover how this major shift impacts hotel distribution, direct booking strategies, and organic visibility.

Hotel automation tools solve persistent labor shortages by streamlining back-of-house tasks. Discover how to deploy smart task management and robotics without sacrificing high-touch guest service.

AI

Hotel operators must look past artificial intelligence hype to evaluate real integration, security, and staff adoption. Discover how buyers assess AI vendors and prove measurable return on investment.

AI

New research reveals that 95% of travelers fail to identify AI-generated photos accurately, yet 74% refuse to book without seeing pictures first. Hospitality journalist Mia Taylor explores how synthetic imagery damages guest trust and why hoteliers must prioritize authentic visuals.

A high “like” count on social media rarely translates to hotel procurement contracts. To earn the trust of hotel owners and operations leaders, B2B hospitality suppliers must look beyond vanity metrics and optimize for deep engagement signals like text expansions, document swipes, and meaningful comment threads. Here is how to establish true conversational authority on LinkedIn.

Email deliverability standards underwent a major shift in 2026. Open rates are no longer an accurate measure of success, and major mailbox providers now route bulk messages based on long-term subscriber engagement. Here is how hoteliers and B2B hospitality suppliers can pass technical security filters, escape the Promotions tab, and reach the Primary inbox.

AI

An aesthetically pleasing website means nothing if search engines and AI discovery tools cannot parse its architecture. Drawing on core technical insights from digital strategist John Heffernan of RedLive Media, this guide breaks down why clean site hierarchy, structured data, and sub-three-click navigation are essential for hotels driving direct bookings and B2B suppliers targeting enterprise procurement.

Building brand awareness in hospitality is no longer about producing more content or being present on every platform. Hotel operators, technology providers, consultants, and hospitality suppliers now need to focus on clarity, expertise, and relevance. Discover why positioning, trust signals, AI visibility, and educational content are becoming the foundations of successful hospitality marketing and how businesses can attract better-quality enquiries from the right audience.

AI

Traditional search engine optimization is undergoing its most radical transformation in decades. As hoteliers increasingly use generative AI tools like ChatGPT, Perplexity, and Claude to find and vet vendors, standard keyword stuffing is losing its power. This article breaks down the mechanics of Generative Engine Optimization (GEO) and provides a concrete strategy for B2B hospitality suppliers to ensure their brands are cited as trusted solutions.