Innovation blossoms from hardship and necessity, and we are committed to exploring new products to help you through these difficult times. Stay tuned for ongoing updates related to this essential area of focus.
Browsing: Marketing
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.
It’s been a challenging year for every sector of the hospitality industry. How can Airbnb properties survive and thrive? We looked at some top tips courtesy of Jasper Ribbers of Short-Term Rental Legends.
How do you optimize your webpages for Google search? It’s not as difficult as you think. The starting point is to have these 12 basic SEO options in place.
If your Facebook engagement is low, it’s not the algorithm but the kind of content you’re sharing (and how you’re sharing it). Here are four tips you can implement now to improve your engagement.
Whatever our best intentions to provide the best guest experience, at some point you are going to receive customer complaints. Here is how you can handle them.
5 simple tips you can implement now to make your guest’s stay more enjoyable and improving their customer experience post-COVID19.
People often search Google to find businesses they want to work with within 15-25 miles of their location. A free and optimized Google My Business listing is now critical for your local search and SEO strategy. Here is what you need to know.
The ability to offer the perfect customer experience has been disrupted by COVID19 regulations. Many management teams are revisiting the question: is the customer always right?
At a time when it’s hard to keep your customers engaged, loyal and coming back for more, focusing on their needs is more important than ever.
Online reputation management should not be under-resourced or ignored. Successful businesses realize it is vital for the on-going success of their brand.