Managing multiple disconnected agencies for web hosting, content creation, and lead generation is quietly draining the margins of B2B hospitality suppliers. This deep dive explores the financial and operational costs of fragmented marketing pipelines and outlines why industry leaders are consolidating their presence through integrated, subscription-based media models like IHSMax.
Browsing: Video Production & Photography
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Video Production and Photography, specifically in the hospitality sector.
Unique Angles Photography has joined the Inside Hospitality Solutions Provider Network. Specializing in hospitality photography since 2008, Unique Angles Photography helps hotels, inns, and resorts showcase their property through compelling visual storytelling. Their customized approach captures the experience, design, and atmosphere that attract guests and strengthen online marketing.
Stop saying “we need a video” and start asking “which video does our audience need?” John Heffernan of RedLive Media breaks down the shift from generic “fluff” to high-value, educational video content. Learn how to match your video format to the guest or prospect journey, improve your SEO authority, and use a 7-point checklist to ensure every second of footage drives ROI for your hotel or hospitality supply business.
Social media in 2025 is about crafting immersive experiences that drive bookings and loyalty. This article explores key trends like hyperlocal storytelling, short-form video, and user-generated content, offering actionable strategies for hotels to engage modern travelers.
To stay ahead of the curve, hotels must adapt to emerging trends. This article explores seven key trends that will shape the future of marketing, including the rise of first-party data, the power of short-form video, and the importance of local experiences.
The hospitality industry thrives on engagement and that means mastering the art of social media and digital marketing. Here we explore the hottest marketing trends shaping the game.
Inside Hospitality Solutions is delighted to announce the launch of a series of Daily Business Guides developed by the IHS Marketing team.
The AHLA and Questex have revealed an impressive lineup of speakers, esteemed sponsors, and exciting programming for The Hospitality Show (The Show) taking place from June 27-29 at The Venetian Resort Las Vegas.
We look at four top tips and several examples for producing successful video in the hospitality sector.
Six proven strategies for successful hotel and resort content marketing in 2023 to attract and retain customers and build their brand and reputation.