The August 2026 Vacation Ownership Sentiment Index reached 119.3, up 12 points from January. Timeshare owners also showed stronger travel and spending intentions than travellers overall, offering useful signals for vacation ownership operators and hospitality suppliers.
Browsing: Trends
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of trends, specifically in the hospitality sector.
ARDA’s H1 2026 Pulse Survey shows continued growth across the U.S. vacation ownership sector. Timeshare sales and occupancy increased, existing-owner sales rose strongly, and IT spending grew 7.5%. The report also highlights staffing pressures and higher booking cancellations, giving hospitality suppliers useful insight into the priorities shaping resort operations.
An aesthetically pleasing website means nothing if search engines and AI discovery tools cannot parse its architecture. Drawing on core technical insights from digital strategist John Heffernan of RedLive Media, this guide breaks down why clean site hierarchy, structured data, and sub-three-click navigation are essential for hotels driving direct bookings and B2B suppliers targeting enterprise procurement.
The LinkedIn algorithm has changed. Data shows that 59% of AI citations now come from personal profiles rather than company pages. For the hospitality sector, this means shifting focus from corporate accounts to individual experts. Discover the new metrics that matter most for hotel operators and vendors.
Summer 2026 is defined by domestic surges and nostalgia-driven travel. Based on research from TravelAge West, we analyze the shift toward “analog” camping, the revival of the American road trip, and the rising interest in active cultural participation.
TripAdvisor’s 2026 Summer Travel Index is here. With Myrtle Beach leading domestic searches and Cancun maintaining its international dominance, we break down the statistics every hospitality professional needs to know to capture summer demand.
Travel and tourism shattered records in 2025, contributing $11.6 trillion to global GDP and growing 50% faster than the general economy. Explore the latest WTTC data on job creation, regional shifts, and the rise of intentional travel.
Is price still the king of hospitality? Not according to new research. Discover why 83% of travelers now prioritize trust over the lowest rate, and how early loyalty recognition is changing the game for brands like Choice Hotels.
Baby Boomers control over 50% of U.S. wealth and they are officially tired of traditional hotels. Discover how the Silver Revolution is driving a massive shift toward luxury residential hospitality and intentional international living.
The 2026 traveler is no longer a passive observer; they are chasing personal bests, investigative spirits, and “Flex Lux” moments. We break down the latest Tripadvisor Trendcast to show hospitality leaders how to turn these high-growth niches—from marathon tourism to child-led itineraries—into actionable revenue strategies.