Baby Boomers control over 50% of U.S. wealth and they are officially tired of traditional hotels. Discover how the Silver Revolution is driving a massive shift toward luxury residential hospitality and intentional international living.
Browsing: Marketing
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.
The LinkedIn Like is dead. With the new LinkedIn 360 Brew update, the algorithm now reads your comments to gauge your expertise. Learn how to master the “10-Minute Morning Sprint” and turn your profile into a high-conversion “Digital Lobby” for your hospitality business.
Despite record travel volumes and operational strain, global guest satisfaction is actually on the rise. We dive into the 2026 Shiji Guest Experience Benchmark Report to see how US hoteliers are moving the needle and why midscale hotels are the new stars of guest sentiment.
In 2026, being on page one of Google isn’t enough—you need to be the “cited source” for AI. This guide explores the shift from traditional SEO to Generative Engine Optimization (GEO). Learn how to use the “Living FAQ” model and E-E-A-T principles to ensure your hotel or hospitality supply business is the first name mentioned by AI assistants like ChatGPT and Gemini.
Stop saying “we need a video” and start asking “which video does our audience need?” John Heffernan of RedLive Media breaks down the shift from generic “fluff” to high-value, educational video content. Learn how to match your video format to the guest or prospect journey, improve your SEO authority, and use a 7-point checklist to ensure every second of footage drives ROI for your hotel or hospitality supply business.
Danger: A new AI duopoly is forming, and hoteliers are about to become permanent renters in the next digital age. As AI assistants and marketplaces rapidly become the core of how travelers search and book, Booking.com and Expedia have seized a commanding first-mover advantage. This groundbreaking analysis by Brad Brewer reveals the catastrophic policy loophole: if the EU’s Digital Markets Act (DMA) is not immediately extended to cover standalone AI assistants, hotels face a future where they must pay commissions just to be visible to guests in AI-generated travel plans. Learn why this oversight threatens to lock out independent hotels forever, and the 10 critical steps industry leaders and policymakers must take now to keep distribution competitive.
The Destination AI Hospitality Summit 2025 signaled a major shift: AI is moving from theory to production. Industry leaders at the event, including AWS, Deloitte, and Agilysys, stressed that AI won’t replace people, but it will replace tasks—freeing staff to focus on the human connection that defines hospitality. This deep dive covers the pivotal takeaways, from leveraging AI to reclaim the guest journey from OTAs to maximizing REVPAGuest over simple RevPAR. Learn why now is the time to start your AI transformation.
The timeshare industry faces a generational mandate: evolve or lose relevance. Mike Kennedy (KOALA CEO) breaks down the essential shifts—from prioritizing ‘Time to Value’ and AI-driven utilization to embracing owner rentals and flexible subscription models. Learn how to redefine the timeshare value proposition from selling assets to selling experiences for the modern traveler.
The pre-arrival window is the most overlooked phase of the guest journey. Learn the four critical messaging mistakes—from poor timing to fragmented data—that cost hotels revenue and hurt loyalty. Discover the IHS fix: implement the 3-4 day rule, perform a ‘Digital Honesty Audit,’ and match messages to the right channel for guaranteed engagement and higher upsells.
In the face of relentless Zero-Click Searches and AI Overviews, relying solely on Google search traffic is no longer a viable strategy. This article lays out the urgent pivot required for hospitality businesses and suppliers: shifting from chasing rankings to owning your audience and building brand demand. Discover actionable multi-channel strategies—including creating unique content, prioritizing transactional keywords, and leveraging owned media—to build a resilient marketing ecosystem that guarantees visibility, regardless of Google’s next algorithm update.