Merlin Software Sets Sights on North America, Appoints Industry Veteran to Lead Expansion
Merlin Software for Vacation Ownership, a global innovator in cloud-based resort management technology, is making a significant push into the North American market. To spearhead this ambitious expansion, the company has announced the strategic return of Mike Ashton as Senior Vice President of Resort Partnerships and Revenue Generation.
Ashton, a seasoned professional with a proven track record in driving growth and cultivating valuable industry relationships, will be instrumental in introducing Merlin’s cloud-first alternative to a North American vacation ownership technology landscape still largely dominated by legacy, on-premises systems. His remit will also encompass expansion into other key markets, including Australia and the Caribbean.
“Many of these markets, and the North American timeshare industry in particular, are ready for change,” stated Ashton. “Merlin is not just another software provider — we are a true technology partner with an agile platform, unrivalled support, and a deep understanding of the resort business based on over 40 years of experience. Resorts in these markets deserve the best, and we’re here to deliver it.”
Merlin’s core offering comprises fully integrated, browser-based Classic and Prime platforms, enhanced by a comprehensive suite of User Web Apps designed to streamline business workflows and enhance member interaction. This robust system provides a secure and scalable solution that directly addresses the evolving demands of modern resorts.
The Cloud Advantage: Merlin’s Core Strength
Merlin Software distinguishes itself by being built entirely for the cloud from its inception. This “cloud-first” approach offers significant advantages for resorts:
- Seamless Deployment: Eliminates the need for on-site installations and cumbersome server management, resulting in a hassle-free implementation process.
- End-to-End Integration: Provides a complete solution encompassing sales, marketing, front and back office operations, inventory management, finance, and owner engagement – all within a single, efficient system.
- Robust Security and Reliability: Ensures unmatched data security and system reliability through storage in secure, compliant cloud environments.
- Scalable and Cost-Effective: Offers a modular structure, allowing resorts to pay only for the features and capacity they utilize, ensuring cost efficiency.
- AI-Powered Support: Integrates live AI-powered support and user assistance to drive operational efficiency and facilitate faster onboarding for new users.
With two decades of experience serving a global clientele, Merlin Software is now poised to bring its modern and proven resort management platform to North America and beyond. This expansion is underpinned by a dedicated support team, real-time assistance, and a strong customer-centric strategy focused on driving revenue growth for its partners.
About Merlin Software for Vacation Ownership
Merlin Software is a leading global provider of fully cloud-based software solutions tailored for the vacation ownership industry. Designed by industry experts for industry professionals, Merlin’s platform delivers a seamless and integrated experience across all departments within a resort or vacation club. With a strong presence in Europe, Southern Africa, and the Asia Pacific regions, Merlin is now strategically targeting new markets, aiming to elevate expectations and deliver tangible results in revenue growth for its clients.
Do you have any industry knowledge, experience, or news you’d like to share? Why not send us your press releases, survey results, news, and articles? We will review them and may publish them on the IHS website. Just complete the contact form and get in touch.