Browsing: Marketing

News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.

In today’s competitive market, hotels need to stand out from the crowd. This blog explores creative promotional strategies for 2024, including personalization, loyalty programs, and strategic alliances. Discover how to create unforgettable guest experiences and drive bookings for your hotel!

Facebook remains a social media powerhouse and a highly influential advertising platform. In part 1, we help you leverage the latest Facebook advertising trends to captivate your audience and achieve your marketing goals.

A new Summer 2024 Travel Trends survey by Allianz Partners USA reveals fascinating insights into traveler preferences over the next few months. We look at the key takeaways from the report.

How do you navigate the world of online reviews? This IHS guide equips you with the tools and strategies to handle both positive and negative reviews, turning them into opportunities for growth and guest satisfaction.