Launching a new B2B hospitality product requires strategic restraint. Discover how top suppliers and technology providers build authority with hotel executives through phased messaging, position clarity, and measured launch sequences.
Browsing: Marketing
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.
The August 2026 Vacation Ownership Sentiment Index reached 119.3, up 12 points from January. Timeshare owners also showed stronger travel and spending intentions than travellers overall, offering useful signals for vacation ownership operators and hospitality suppliers.
ARDA’s H1 2026 Pulse Survey shows continued growth across the U.S. vacation ownership sector. Timeshare sales and occupancy increased, existing-owner sales rose strongly, and IT spending grew 7.5%. The report also highlights staffing pressures and higher booking cancellations, giving hospitality suppliers useful insight into the priorities shaping resort operations.
Independent Hotel Show Miami returns September 16–17, 2026, bringing together luxury, boutique, and independent hoteliers with 200+ exhibiting brands. Whether you are attending or exhibiting, these ten tips will help you set clear goals, book the right meetings, and turn two days on the show floor into real business results. Register free using the Inside Hospitality Solutions code.
New research reveals that 95% of travelers fail to identify AI-generated photos accurately, yet 74% refuse to book without seeing pictures first. Hospitality journalist Mia Taylor explores how synthetic imagery damages guest trust and why hoteliers must prioritize authentic visuals.
A high “like” count on social media rarely translates to hotel procurement contracts. To earn the trust of hotel owners and operations leaders, B2B hospitality suppliers must look beyond vanity metrics and optimize for deep engagement signals like text expansions, document swipes, and meaningful comment threads. Here is how to establish true conversational authority on LinkedIn.
Email deliverability standards underwent a major shift in 2026. Open rates are no longer an accurate measure of success, and major mailbox providers now route bulk messages based on long-term subscriber engagement. Here is how hoteliers and B2B hospitality suppliers can pass technical security filters, escape the Promotions tab, and reach the Primary inbox.
An aesthetically pleasing website means nothing if search engines and AI discovery tools cannot parse its architecture. Drawing on core technical insights from digital strategist John Heffernan of RedLive Media, this guide breaks down why clean site hierarchy, structured data, and sub-three-click navigation are essential for hotels driving direct bookings and B2B suppliers targeting enterprise procurement.
Building brand awareness in hospitality is no longer about producing more content or being present on every platform. Hotel operators, technology providers, consultants, and hospitality suppliers now need to focus on clarity, expertise, and relevance. Discover why positioning, trust signals, AI visibility, and educational content are becoming the foundations of successful hospitality marketing and how businesses can attract better-quality enquiries from the right audience.
While thread counts and room views vary, the survival of any lodging property hinges on its human and systemic touchpoints. Drawing on core insights originally published by Stefan Renziehausen for e-Hotelier, this comprehensive analysis unpacks the operational math of hospitality customer service. We explore how hoteliers can build frictionless, repeatable service delivery models and how B2B suppliers can engineer products that protect frontline staff from burnout.