Articles

ARDA’s H1 2026 Pulse Survey shows continued growth across the U.S. vacation ownership sector. Timeshare sales and occupancy increased, existing-owner sales rose strongly, and IT spending grew 7.5%. The report also highlights staffing pressures and higher booking cancellations, giving hospitality suppliers useful insight into the priorities shaping resort operations.

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Sadie AI has joined the Inside Hospitality Solutions Provider Network. Built specifically for hospitality, Sadie AI helps hotels and restaurants answer every guest call, manage reservations, increase direct bookings, and provide 24 hour guest support through intelligent Voice AI that integrates with leading hotel systems.

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Google has officially launched direct agentic hotel booking, price tracking, and loyalty point visibility within Search’s AI Mode. Discover how this major shift impacts hotel distribution, direct booking strategies, and organic visibility.

Independent Hotel Show Miami returns September 16–17, 2026, bringing together luxury, boutique, and independent hoteliers with 200+ exhibiting brands. Whether you are attending or exhibiting, these ten tips will help you set clear goals, book the right meetings, and turn two days on the show floor into real business results. Register free using the Inside Hospitality Solutions code.

Hotel automation tools solve persistent labor shortages by streamlining back-of-house tasks. Discover how to deploy smart task management and robotics without sacrificing high-touch guest service.

Traditional hotel RFPs prioritize the lowest upfront cost, often sacrificing vendor quality and long-term performance. Modernizing the B2B hotel RFP process with outcome-based contracting speeds up procurement and drives measurable operational ROI.

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Hotel operators must look past artificial intelligence hype to evaluate real integration, security, and staff adoption. Discover how buyers assess AI vendors and prove measurable return on investment.

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New research reveals that 95% of travelers fail to identify AI-generated photos accurately, yet 74% refuse to book without seeing pictures first. Hospitality journalist Mia Taylor explores how synthetic imagery damages guest trust and why hoteliers must prioritize authentic visuals.

A high “like” count on social media rarely translates to hotel procurement contracts. To earn the trust of hotel owners and operations leaders, B2B hospitality suppliers must look beyond vanity metrics and optimize for deep engagement signals like text expansions, document swipes, and meaningful comment threads. Here is how to establish true conversational authority on LinkedIn.

Email deliverability standards underwent a major shift in 2026. Open rates are no longer an accurate measure of success, and major mailbox providers now route bulk messages based on long-term subscriber engagement. Here is how hoteliers and B2B hospitality suppliers can pass technical security filters, escape the Promotions tab, and reach the Primary inbox.

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An aesthetically pleasing website means nothing if search engines and AI discovery tools cannot parse its architecture. Drawing on core technical insights from digital strategist John Heffernan of RedLive Media, this guide breaks down why clean site hierarchy, structured data, and sub-three-click navigation are essential for hotels driving direct bookings and B2B suppliers targeting enterprise procurement.

Opting for the lowest-priced bidder in hotel procurement frequently introduces devastating secondary costs, including rapid staff turnover, operational delays, and legal compliance liabilities. This article analyzes the true financial math behind low-cost sourcing and demonstrates why supply chain and workforce stability are the genuine drivers of long-term hotel ROI.

Building brand awareness in hospitality is no longer about producing more content or being present on every platform. Hotel operators, technology providers, consultants, and hospitality suppliers now need to focus on clarity, expertise, and relevance. Discover why positioning, trust signals, AI visibility, and educational content are becoming the foundations of successful hospitality marketing and how businesses can attract better-quality enquiries from the right audience.

While thread counts and room views vary, the survival of any lodging property hinges on its human and systemic touchpoints. Drawing on core insights originally published by Stefan Renziehausen for e-Hotelier, this comprehensive analysis unpacks the operational math of hospitality customer service. We explore how hoteliers can build frictionless, repeatable service delivery models and how B2B suppliers can engineer products that protect frontline staff from burnout.

The traditional hotel Request for Proposal (RFP) process is slow, costly, and inherently inefficient. By abandoning blind web searches and fragmented email threads in favor of specialized digital hubs, independent and chain hotel procurement teams can eliminate administrative drag and cut sourcing timelines in half.

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Traditional search engine optimization is undergoing its most radical transformation in decades. As hoteliers increasingly use generative AI tools like ChatGPT, Perplexity, and Claude to find and vet vendors, standard keyword stuffing is losing its power. This article breaks down the mechanics of Generative Engine Optimization (GEO) and provides a concrete strategy for B2B hospitality suppliers to ensure their brands are cited as trusted solutions.

Sourcing new hotel vendors via unvetted search engines exposes independent and chain properties to severe operational, financial, and compliance risks. This article outlines a strategic verification framework for modern hospitality buyers and highlights how utilizing specialized hubs like the IHS Network Provider Directory cuts RFP timelines while protecting property margins.

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HITEC 2026 rode into San Antonio, bringing together more than 6,100 hospitality tech professionals and 400+ exhibitors to separate AI hype from true operational reality. From terrifying cybersecurity warnings to human-centric guest experience strategies and groundbreaking trade show floor innovations, our comprehensive recap covers the standout trends, tools, and startup winners defining the future of hotel operations.

Managing multiple disconnected agencies for web hosting, content creation, and lead generation is quietly draining the margins of B2B hospitality suppliers. This deep dive explores the financial and operational costs of fragmented marketing pipelines and outlines why industry leaders are consolidating their presence through integrated, subscription-based media models like IHSMax.

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Google’s latest algorithm updates prioritize human-generated “non-commodity” content over generic, AI-replicated text. By focusing on unique, first-hand experiences, original data, named authors, and video creation, businesses can signal the exact E-E-A-T (Experience, Expertise, Authority, and Trust) indicators that search engines want to index and rank.

Managing separate vendors for web hosting, video production, articles, and social media wastes time and capital. Inside Hospitality Solutions has launched IHSMax, a single dashboard that enables hospitality suppliers to create content and distribute it directly to B2B markets.

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The LinkedIn algorithm has changed. Data shows that 59% of AI citations now come from personal profiles rather than company pages. For the hospitality sector, this means shifting focus from corporate accounts to individual experts. Discover the new metrics that matter most for hotel operators and vendors.

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Chatbots are limited by rigid scripts, but AI Agents are transforming hotel operations. This guide explores how to integrate AI Agents into your guest journey, from proactive messaging to seamless data centralization, ensuring your team focuses on hospitality while technology handles the rest.

AAHOACON26 brought over 5,300 attendees to Philadelphia for a deep dive into the “Liberty, Legacy, and Leadership” of hotel ownership. From practical AI tools to massive utility savings and a look at the next generation of hospitality talent, we recap the top highlights from the trade show floor and the main stage.

IHS is proud to welcome LOC USA, a leader in hospitality equipment and access solutions, to the Provider Network. Serving more than 10,000 clients globally, LOC USA offers over 1,000 products, along with white-glove installation and expert guidance on energy-efficiency rebates to help properties improve guest satisfaction and operational efficiency.