Browsing: Marketing

News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.

The hospitality industry thrives on engagement and that means mastering the art of social media and digital marketing. Here we explore the hottest marketing trends shaping the game.

Mobius VP, LLC®, a proud member of the Inside Hospitality Solutions (IHS) Provider Network, has been honored with a complaint-free award from the BBB Serving Central Indiana.

AI

We look at how Google’s Search Generative Experience (SGE) will transform the delivery of search results providing AI-generated search results based on searched-for information.

Google has confirmed a major change to their service with the closure of Google Business Profile Websites starting in March 2024. Find out more.

AI

Your business needs to be visible to AI services such as ChatGPT in order to get the most from them. We look at how you can check your visibility with our top tips.