Browsing: Marketing

News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.

In the fast-paced landscape of social media, a well-crafted hashtag strategy is the key to elevating your brand’s visibility and engagement. We look at some suggestions for your 2024 hashtag strategy.

Guest feedback provides invaluable and actionable insights. Here, we explore how hoteliers can stay on top of guest feedback and reap the rewards.

Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot Launch First Global Coalition for Trusted Reviews to tackle the issue of fake reviews.

The 2023 fall tourism trends suggest a promising season ahead for the hospitality industry. We look at what hospitality professionals can do to ensure memorable and enjoyable stays.

Our aim is to connect you directly with the hospitality professionals who need your offerings. We’ve tailored a suite of budget-friendly marketing solutions to integrate with your existing strategies seamlessly. Discover more about our summer 2023 Special Offer.

Providing exceptional guest experiences and fostering meaningful engagement is essential for success. We look at the latest trends to help you stay up-to-date.