Browsing: Marketing

News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.

The US vacation ownership market is poised for remarkable growth in the coming years, reaching a value of $15.32 billion by 2028, driven by factors such as high occupancy rates, the integration of virtual reality and augmented reality, and the increasing popularity of point-based vacation ownership.

Sending enticing pre-arrival emails can drive incremental revenue with targeted offers sent before arrival boosting upselling conversion rates by 8.23 per cent. We look at what you should include.

If you want to increase revenue at your property (and who doesn’t), focusing on providing a satisfying guest experience can lead to positive online reviews, repeat business, and a brand reputation supporting continued growth.