Facebook remains a social media powerhouse and a highly influential advertising platform. In part 1, we help you leverage the latest Facebook advertising trends to captivate your audience and achieve your marketing goals.
Browsing: Marketing
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.
A new Summer 2024 Travel Trends survey by Allianz Partners USA reveals fascinating insights into traveler preferences over the next few months. We look at the key takeaways from the report.
Introducing GEO – Generative Engine Optimization, a new term related to Artificial Intelligence with the aim of helping your content gain visibility when people use AI systems and prompts.
The American Resort Development Association’s (ARDA) recently released AIF Vacation Ownership Sentiment Index paints a rosy picture for the timeshare industry.
How do you navigate the world of online reviews? This IHS guide equips you with the tools and strategies to handle both positive and negative reviews, turning them into opportunities for growth and guest satisfaction.
RedLive Media’s John Heffernan address the confusion between AI and Search Engines. When anyone refers to AI Search Engines, they are talking about existing search engines.
We identify 7 key elements of a service recovery strategy that prioritizes empathy and human connection allowing you to navigate challenging situations with compassion and understanding, ultimately strengthening your brand’s reputation and fostering lasting guest loyalty.
The travel insurance sector is booming fueled by increased consumer concerns for financial protection. By recognizing the importance of travel insurance and implementing strategies to promote its benefits, we look at how hospitality businesses can capitalize on this trend.
The IHS team looks at five ways small hotels and resorts can provide the best customer experiences, even without a hefty budget.
IHS President Rich Paliwoda reports favorably on his recent attendance at the Georgia Hotel Conference, part of the AHLA On The Road events series, as time well spent.