IHS’s Rich Paliwoda shares his experience of the Hotel, Motel & Restaurant Supply Show of the Southeast (HMRSSS) on January 24 – 26, 2023, in Myrtle Beach, SC, an internationally known resort location.
Browsing: Marketing
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.
With resorts and hotels encouraging direct bookings rather than relying on OTAs, it’s imperative you improve your site’s Google rankings performance. We look at some quick and easy wins you can implement this week.
We look at four top tips and several examples for producing successful video in the hospitality sector.
Every hotel and resort wants great reviews, but John Heffernan explains there is a time when asking for them is wrong.
Marketing in 2023 is complicated but using PR is a simple way to improve your marketing effectiveness and results.
There is much to be excited and enthusiastic about in CX and customer service in 2023. We consider the predictions of CX expert Shep Hyken.
Six proven strategies for successful hotel and resort content marketing in 2023 to attract and retain customers and build their brand and reputation.
John Heffernan considers how to maximise your responses to comments on your YouTube Channel with new YouTube Shorts.
We look at six top social media content management tips to make life easier, help you post more content and work efficiently without compromising quality.
Ensuring your customer service standards are up to pace is crucial as a property manager. But which standards ought to be given top priority? We look at the industry standards for customer service and which standards your guests value the most.