Managing a busy social media content calendar takes much effort, especially when balancing a long list of other tasks.
However, you can simplify your life and save time by implementing the proper content management procedures.
The team at Later, a social media management tool, put together their top content management tips, which range from organizing assets to repurposing posts. And they should know, as they publish over 90 pieces of content every week.
1 Plan your content strategy for each platform using a content calendar
Depending on how far in advance you wish to plan, take a broad view of your upcoming content and material for the month or quarter.
You can more effectively plan your content by looking ahead and spotting opportunities to promote the same piece of content across many social media networks.
And keep it simple when it comes to categorizing all of your thoughts.
Using color-coded Google Sheets, you can map out and organize the information you plan to broadcast on each channel daily.
2 Set content pillars to direct your content planning
The two to five topics you discuss and produce content for on social media are called content pillars (also known as buckets or themes).
Establishing distinct content pillars provides a direction for your content planning. But are you utilizing each of your pillars? Is there a balanced relationship between them? Do you favour one over another?
Setting the types of posts you wish to publish can also be helpful.
For example, develop a “creative menu” of post formats that you know are popular with your audience: Tweet treatments, memes based on popular culture, short-form movies, and carousel articles.
Then, when you begin developing your planning grid, you can decide what subject you want to draw on and what format would be best. This makes the content creation process more structured and formulaic.
It will help you accomplish more in less time, adhere to your strategy, and engage your audience with your brand’s narrative.
3 Create social media content in bulk by batch
It takes time and effort to produce good content. Later’s top advice for saving time? Set up a day to efficiently film, photograph, search, and create your content.
This bulk batching technique works for all types of content, from identifying user-generated (UGC) content to writing post captions.
4 Look for content repurposing opportunities across platforms
Cross-posting to numerous channels not only saves time but also increases the value of your work.
For instance, if you’re creating a social media instructional for TikTok, you can also use the same content for Instagram Reels and Youtube Shorts, modifying the video or copy before publishing.
The Later team frequently screenshot their Tweets and creates Tweet treatments for Instagram. As a result, they can reach twice as many people from a single piece of material, and it works well on both platforms.
Using your creativity to reuse information and content, you can quickly complete your multi-channel plan while still providing each audience with pertinent content.
5 Keep your assets organized and accessible
You’ve probably maxed out your phone storage at least once this year if you manage a social media account.
With these top asset organizing advice, you can save storage space and avoid the aggravation of trying to locate “that” image.
Create Saved Folders for TikTok and Instagram
Use Instagram and TikTok’s “save” feature to collect your ideas when they come to you.
Save everything in designated folders to make future content discovery much more straightforward, whether prospective user-generated content (UGC), meme-worthy moments from popular culture, or creative inspiration for your next launch.
Add assets to a media library and label them
You can easily upload, save, and manage your media in one location using a third-party Media Library.
Content can be quickly and easily uploaded from a desktop computer, a mobile device, Dropbox, or Google Drive, creating a single central repository for you and your team members.
Additionally, you can use keywords to tag your material, which will help you organize your content and make it much simpler to find the specific information you require.
When items have been used, you should label them as such, so you only review content you still have available.
6 Create and schedule social media content posts in advance
When you’ve created your content, it’s time to start scheduling.
You can use your chosen platform’s scheduling tool or a third-party service to drag and drop content and images into your content calendar, schedule the ideal time to post and select from hashtag lists. Don’t forget to preview your content to make sure everything is correct.
With the right processes, you can post more material and work more efficiently without compromising quality. Contact us today if you’d like Inside Hospitality Solutions to help.
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