With the increased push by resorts and hotels to encourage direct bookings rather than relying on OTAs, it’s imperative you improve your site’s Google rankings performance.
Of course, ongoing search engine optimization (SEO) will improve your website’s visibility and Google rankings on search engine results pages (SERPs), but this can take time to achieve results. In many cases, we recommend using an SEO expert who will monitor your site and make the necessary changes whenever Google releases an update.
However, you can do much in daily/weekly maintenance to improve your rankings, increase traffic and generate reservations.
Your website’swebsite’s SEO can be enhanced by several techniques, such as improving website content for pertinent keywords, establishing backlinks from reputable websites, and adding local listings to well-known directories.
Here are some quick Google rankings wins you can implement this week:
1 Make your website user-friendly.
Your website should be one of your most effective tools for attracting new customers. However, remember this is your website is not a designer’sdesigner’s vanity project. It must be simple to use to be successful.
In other words, it ought to be well-structured, user-friendly, and have apparent links to all the information visitors need. Make it clear how they can book (check out some competing sites, and you’ll be amazed how difficult they are to use to make a reservation).
Additionally, it needs to be search engine optimized so that anyone looking for hotels in your area can find your website with ease. Ensure your website is optimized for search engines by using relevant keywords in the page titles, headings, and meta descriptions.
2 Create high-quality, unique content.
Develop original, high-quality content that provides value to your target audience. This will help you establish your hotel or resort as a trusted source of information, which can increase your search engine rankings.
3 Sign up for Google Business Profile (formerly Google My Business).
The Google Business Profile (GBP) platform is free. It lets businesses reach customersr control their online appearance on Google Maps and Search.
Maintaining a Google Business Profile helps you increase your visibility on Google, gain credibility with reviews, and manage your business information.
This is crucial for hospitality companies because many potential customers use Google to look for hotels in the locations they want to visit. For example, how often have you asked Google for a branded restaurant ” near me?”
By completing your GBP listing, you can ensure that your property appears prominently in search results, which will help you draw in more customers.
Optimize your website for local search by including your location information in the website content, meta tags, and GBP profile.
4 Verify any broken links.
An up-to-date website with no broken links is critical to having a robust online presence. Broken links, which are sadly all too frequent, might hurt your company’s reputation and harm your business.
Broken links are not only unprofessional, but they can also harm your website’swebsite’s search engine rankings, as Google and other search engines penalize your site if they’re present. So check them regularly.
Thankfully, several free online tools will check for broken links. Once found, fix them as quickly as possible to avoid any repercussions.
5 Focus on customer reviews.
Encourage your guests to leave reviews on your website and popular review sites such as TripAdvisor and Google My Business. Positive reviews can boost your online visibility and credibility, improving your search engine rankings.
6 Create quality backlinks.
High-quality backlinks will help prospective guests find your resort or hotel. There is much to this activity beyond the scope of this article, but one way is to ensure that your social media accounts are active and current and that your website is connected to them.
Collaborate with nearby hospitality companies to promote each other’sother’s websites. For instance, both of you may include a link to their website on the resources page of your website.
And don’t forget to submit your website to pertinent listing and directory websites.
7 Utilize social media.
Utilize social media platforms to promote your hotel or resort, interact with potential guests, and share valuable content. This can help increase your online visibility and drive traffic to your website.
8 Invest in quality photography and videography.
High-quality visual content can help showcase your hotel or resort in the best light possible, attracting potential guests and improving your search engine rankings.
9 Monitor your performance.
Use tools such as Google Analytics 4, a next generation analytics service that enables you to collect and measure event-based data, traffic and engagement across your websites and apps to better understand the customer journey. You can monitor your performance and track the effectiveness of your search engine optimization efforts. This can help you identify areas for improvement and make changes to improve your Google rankings over time.
IMPORTANT: Google Analytics 4 is replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
Do you want your property to move up in the Google rankings? Then, try these simple SEO tactics to gain an advantage in search engine optimization. A practical and consistent SEO strategy will help hotels and resorts increase internet visibility, attract more guests, and increase bookings.
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