Heard of ChatGPT? If not, where have you been?
Since the launch on 30 November 2022, ChatGPT has grown exponentially – some would say astronomically. Indeed, only four days after the launch, there were already over one million registered users.
In the last five months, growth has continued unabated with every business sector, content copywriter, marketing professional and digital marketing team involved. In addition, expansion and acceptance into schools, colleges, and students highlight an ever more diverse range of uses.
The media reports daily on new uses, new developments and, despite the trend to become involved, the perceived dangers of AI technology and its negative impact on the whole human race!
How does ChatGPT impact the Hospitality Sector?
Correctly utilised, AI and ChatGPT systems have the potential to improve efficiency, increase revenue, and enhance guest experiences, plus many individual business functions, including live chat, maintenance schedules, marketing communications, security systems and more.
However, there is significant doom and gloom in the content marketing sector, particularly those who question if automated Intelligence will take over their job.
Content Marketing teams should view ChatGPT as an opportunity, as, when used correctly, it can save time and provide a platform for ease of editing. More on this is below.
Will ChatGPT change the reliance on Search Engines like Google and Bing?
The learning process of the systems is delivering the answer to your ChatGPT query direct from search engine content.
The main difference is that you get ONE set of data, not a list of answers or website links in search engine result pages.
As the AI systems learn more, the accuracy and reliability of ChatGPT response will undoubtedly increase and may become the go-to search option for many.
What next for AI and Chat-GPT?
Only six months old, ChatGPT continues to evolve.
There are now numerous diverse businesses appearing:
- AI-linked software support
- AI training for use on websites, social media, video and images
- How to use forums, blogs, webinars and conferences
- Specialist industry sector research and delivery
And there will be more to come.
Can you afford NOT to be involved?
The simple answer is no.
If they are not now, your competitors will undoubtedly become involved and use some form of AI in their marketing strategies.
How can IHS Marketing help?
1 Content Copywriting
IHS Marketing has a vastly experienced copywriting team who can work on your behalf. Why do you need our assistance?
Simply put, ChatGPT may be able to provide instant responses to your queries, but those responses are not unique to you.
Human involvement in content creation or management of AI responses is paramount to adapting to your brand message and identity.
IHS can provide documented guidance and training on AI technologies to help your internal teams discover the best use practices of ChatGPT.
Alternatively, where your team simply does not have the time or resources available, we can offer a “done-for-you” solution.
3 Research and delivery done for you
ChatGPT requires a clear understanding of how to use it for content, research, social media, video scripts, image naming, etc.
Although an acknowledged time-saving facility, as stated above, you need to personalise, edit and adapt to brand message profiles across all marketing channels. That does take some time.
IHS can assist.
Want to know more?
Contact the IHS Marketing team now and let us help you navigate the world of AI and ChatGPT to enhance and improve your marketing.
Content Authenticity Statement
100 per cent of this feature was written by John Heffernan from RedLive Media, a human, with no contribution from AI. If there ever is a contribution generated by AI, it will be prominently disclosed.
Do you have any industry knowledge, experience, or news you’d like to share? Why not send us your press releases, survey results, news, and articles? We will publish them here on the IHS website. Just complete the contact form and get in touch.