Halloween may be spooky, but for hospitality professionals, the real fright comes from missing out on the big picture of holiday marketing planning. Discover why strategic, data-driven campaign planning for the holiday season – and beyond – is essential. From pre-preparing content to aligning your teams and setting long-term goals, learn how to keep your business from a post-Halloween nightmare.
Browsing: Marketing
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.
In today’s competitive hospitality market, effective business planning is crucial for success. This 7-day plan provides a step-by-step guide for hospitality suppliers to assess their current position, identify growth opportunities, and develop a strategic roadmap. From defining business objectives to creating a marketing plan, this guide offers valuable insights and practical advice.
The holiday season is a prime time for hospitality businesses, but what about the companies that supply them? Suppliers often delay marketing campaigns until the New Year, missing a golden opportunity. Get ahead of the competition and start planning your festive season marketing now!
LinkedIn has witnessed a significant increase in C-suite executives in recent years. The platform’s growing popularity is driven by factors such as platform changes, increased engagement, and the adoption of AI tools. This article explores the reasons behind the rise of C-suite executives on LinkedIn and provides insights for those looking to leverage this platform for professional success.
Inside Hospitality Solutions is excited to welcome Away Together to the IHS Provider Network. Away Together’s groundbreaking mobile app connects travelers with hotels, RV parks, and local experiences in real-time, enhancing guest satisfaction while unlocking valuable upsell opportunities.
Discover the business case for welcoming disabled guests in your hotel or resort. Learn about the significant economic benefits, legal considerations, and practical steps to make your property accessible. Create a more inclusive and welcoming environment for all travelers.
Artificial intelligence (AI) is transforming the hospitality industry. From automating tasks to personalizing guest experiences, AI tools can streamline operations and drive efficiency. This article explores 10 essential AI tools every hotelier should know to stay ahead of the curve and deliver exceptional guest experiences.
Discover how CustomerCount and MosaicVoice are revolutionizing customer experience measurement in the hospitality industry. This powerful partnership combines survey solutions with AI-powered call analysis, providing valuable insights for hotels to enhance guest satisfaction and optimize operations.
National Hotel Employee Day honors the dedicated individuals who make the hospitality industry thrive. From housekeeping to management, hotel careers offer a wide range of opportunities for personal and professional growth. Join us in celebrating the unsung heroes of the hospitality industry and explore the exciting career paths available.
Holiday Inn Club Vacations (HICV) has been recognized by J.D. Power for the third consecutive year for its outstanding customer service. This article explores HICV’s dedication to guest satisfaction and the key strategies behind their success.