Social media in 2025 is about crafting immersive experiences that drive bookings and loyalty. This article explores key trends like hyperlocal storytelling, short-form video, and user-generated content, offering actionable strategies for hotels to engage modern travelers.
Browsing: Editor’s Choice
News, features and articles written by the IHS team and our knowledgeable contributors on topics related to the hospitality sector and of particular interest to our Editor.
The Hospitality Show Georgia brought together hoteliers and industry experts for a day of insightful discussions and networking. Discover key takeaways from the event, including legislative updates, sustainability initiatives, and strategies for leveraging technology.
Despite offering higher wages and expanded benefits, nearly two-thirds of U.S. hotels continue to struggle with staffing shortages, particularly in housekeeping and front desk roles
Your guide to hospitality trade shows, conferences and must-attend events in 2024 designed to cater to every facet of the hospitality sector.
Stay ahead in 2025’s digital landscape! Part 3 of our Digital Marketing in 2025 guide reveals crucial strategies: optimize for AI search, prioritize E-E-A-T, capture zero-click results, and enhance user experience. Learn to leverage visual and voice search, plus automate SEO for holiday breaks.
Unlock trade show success in 2025 with our comprehensive guide to hospitality events. Learn how to maximize pre-show, at-show, and post-show engagement with a strategic editorial content calendar. Discover tips and insights for boosting ROI and building lasting industry relationships.
Hospitality professionals must adapt to new marketing trends to remain competitive. This guide provides actionable insights into embracing AI-powered search, optimizing for zero-click results, and enhancing user experience. Learn how to prioritize E-E-A-T, implement topic clusters, and automate SEO processes to boost your brand’s visibility and engagement. Dive into our expert tips to ensure your hospitality business thrives in the digital age.
IHS is thrilled to welcome Case Goods Unlimited to our prestigious IHS Provider Network. Known for their timeless furniture and unwavering commitment to quality and sustainability, Case Goods Unlimited brings a new level of design expertise to our network.
This first part of our Guide to Digital Marketing in 2025 delves into the latest updates from Google, the impact of AI Overviews on search visibility, and actionable strategies for optimizing content. Learn how to analyze web traffic, enhance your content marketing strategy, and leverage advancements like ChatGPT to connect with potential guests.
Discover how AI is transforming the hospitality industry in Canary Technologies’ report, Navigating AI: Emerging Trends in Hospitality. Learn about hoteliers’ attitudes towards AI, budget allocation strategies, and practical use cases that can enhance guest experiences and operational efficiency.