Industry-recognized hotel guest engagement suite GuestJoy, a cloud-based application that enables hoteliers to automate personalized, direct, contactless visitor communications before, during, and after their stay, has been acquired by SiteMinder, the world’s leading open hotel commerce platform.
The deal, expected to close this year, comes on the heels of the April launch of SiteMinder’s next-generation platform. This all-in-one hotel commerce platform combines the company’s channel management, distribution, and booking engine products with real-time market insights, automated payments, and website-building tools. In addition, more than 1500 partner integrations help lodging providers expand their businesses online.
By enabling hotels to automate and digitize their guest communications, increase upsell revenues, and improve direct guest acquisition, GuestJoy will further enhance SiteMinder’s strong hotel commerce offering.
The agreement to purchase GuestJoy, according to Sankar Narayan, CEO and MD of SiteMinder, builds on a year of solid organic development following the company’s IPO in 2021.
“We are thrilled to announce SiteMinder’s acquisition of GuestJoy this year. Great technology powers human connection, and this couldn’t be truer for hotel tech. GuestJoy is highly regarded within the hotel tech industry for its simple user experience, seamless guest communication functionalities and integration capabilities, which are essential for the modern hotelier to deliver a winning and profitable guest experience, while also optimizing their booking and ancillary revenues. GuestJoy’s capability to automate and personalize guest communications will allow SiteMinder to offer a fully integrated user experience for our hoteliers, as we continue to deliver on our hotel commerce platform vision,” Sankar Narayan said.
Since 2014, GuestJoy has built a solid name in the market for providing customers with high ROI through innovative, user-friendly technology.
Alar Ülem and Annika Ülem, pioneers in hospitality technology, founded GuestJoy to fill a critical gap in the market by making it easier and quicker for hoteliers to interact with their customers and boost customer value through their property management system.
“We know firsthand how distracting and cumbersome unfit technology can be while you are working hard to deliver an impeccable, memorable guest experience. It’s why we set ourselves the mission of designing GuestJoy to be very easy to use, using data-driven intelligence and automation. We also know that seamless, unified technology can transform hotel businesses, and this is why we are so proud that GuestJoy will become a SiteMinder company,” said GuestJoy Co-founder Alar Ülem.
“SiteMinder is unrivalled in its deep feature capabilities in hotel technology, and for its scale of connectivity in the hotel tech market. We can’t wait to join SiteMinder’s vision to bring every hotel into the new era of hotel commerce, by helping hoteliers connect meaningfully with their guests along every step of their accommodation journey,” said GuestJoy Co-founder Annika Ülem.
GuestJoy has been a SiteMinder Partner since 2017. After the acquisition is complete this year, GuestJoy will be wholly integrated into the SiteMinder hotel commerce platform.
Since 2014, GuestJoy has assisted hoteliers in digitizing, personalizing, and automating their guest engagement across the entire visitor journey.
As a result, GuestJoy was a finalist for the Best Upselling Software award from Hotel Tech Report in 2021. That same year, 70 per cent of GuestJoy users from 23 different countries were recognized for their experiences on TripAdvisor. Customers from the UK and Europe have used GuestJoy, a SiteMinder partner, since 2017.
SiteMinder Limited is the world’s premier open hotel commerce platform, recognized as a technology innovator enabling all hotels access to internet commerce. Tens of thousands of hotels across 150 countries have trusted SiteMinder to sell, market, manage, and expand their business because of this crucial role.
In the year before the pandemic began, the international corporation, which has its headquarters in Sydney and operations in Bangkok, Berlin, Dallas, Galway, London, and Manila, generated more than 100 million reservations worth over US$35 billion in hotel revenue.
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