AdcommTV Becomes Approved Vendor for Red Roof Properties Nationwide
AdcommTV has entered into a three-year agreement to become an approved vendor for Red Roof properties across the United States. The agreement gives participating Red Roof franchise owners access to AdcommTV’s hospitality technology products and services, including televisions, DIRECTV, appliances, PTAC units and turnkey video solutions.
The agreement highlights a growing focus among hotel operators on simplifying technology procurement while keeping properties equipped with the systems and products guests expect.
For hospitality suppliers, it also shows how a single-provider model can help hotel groups and franchise networks manage multiple technology requirements through one relationship.
What does the AdcommTV and Red Roof agreement include?
The three-year agreement makes AdcommTV an approved vendor for Red Roof properties nationwide.
Red Roof franchise owners who decide to upgrade their guest technology will have access to AdcommTV’s portfolio of products and services.
These include:
- DIRECTV service
- Guestroom televisions
- Appliances
- PTAC units
- Turnkey video solutions
AdcommTV also provides digital signage, high-speed internet services and integrated technology solutions for hospitality properties.
The agreement does not mean every Red Roof property will automatically use AdcommTV products. Franchise owners can choose to upgrade their guest technology through the approved vendor programme.
How can a single hospitality technology supplier simplify procurement?
Hotel technology upgrades often involve several product categories and suppliers.
A property may need to source televisions, entertainment services, appliances, HVAC equipment and related technology as part of a refurbishment.
Managing each requirement separately can create more purchasing relationships, delivery schedules and points of contact.
AdcommTV takes a different approach.
The company works with manufacturers and technology providers to offer a single-source procurement solution. Its portfolio includes brands such as LG, Samsung, Philips, DIRECTV, Amana, Innovative Safe and Magic Chef.
For hotel owners and operators, consolidating these requirements can reduce the administrative work involved in coordinating upgrades.
It can also make project planning easier when several guestroom products need to arrive and install within the same refurbishment schedule.
Why does procurement matter to hospitality technology projects?
Technology upgrades affect more than the purchasing department.
They can influence:
- Guestroom availability
- Installation schedules
- Property operations
- Maintenance requirements
- Guest experience
- Project timelines
- Capital expenditure
A delayed television shipment, for example, can affect a guestroom refurbishment programme. A replacement PTAC unit can also become an operational issue if the property cannot coordinate installation with room availability.
A supplier that can manage several product requirements gives operators another way to reduce the number of moving parts.
AdcommTV says its procurement model helps property owners streamline upgrades and reduce the time and complexity associated with technology projects.
What hospitality technology products does AdcommTV provide?
AdcommTV operates across several areas of hospitality technology and property equipment.
Its portfolio includes:
| Category | Examples |
| Entertainment | DIRECTV and televisions |
| Guestroom equipment | Appliances and related products |
| HVAC | PTAC units |
| Digital technology | Digital signage |
| Connectivity | High-speed internet |
| Integrated solutions | Turnkey hospitality technology |
The company works across hospitality, healthcare and multifamily properties. It currently services more than 1,000 properties representing over 100,000 rooms.
That scale gives the announcement relevance beyond the Red Roof agreement. It reflects the type of supplier relationship that can support technology requirements across multiple properties and locations.
Where can hospitality professionals meet AdcommTV?
AdcommTV will showcase its hospitality technology solutions at the Red Roof Ignite26 brand conference in Hollywood, Florida, from October 1–3.
The company will exhibit at Booth #520.
Events like these give hotel owners, operators, and suppliers an opportunity to discuss technology requirements directly with vendors.
For franchise operators managing property upgrades, face-to-face conversations can also help clarify product availability, installation requirements and procurement options before a project begins.
What does this mean for hospitality suppliers?
The Red Roof agreement also provides a useful example for companies selling products and services into hospitality.
Hotel groups and franchise networks often need suppliers that understand the operational demands of multiple properties.
That means suppliers need to demonstrate more than product features.
They need to show how their solutions fit into the wider hotel operation.
For technology providers, that can include:
- Simplifying procurement
- Supporting multiple property locations
- Coordinating installation
- Providing technical support
- Working with established manufacturers
- Understanding hotel operating requirements
AdcommTV’s agreement with Red Roof shows how supplier relationships can grow beyond individual product sales into broader procurement programs.
AdcommTV continues to expand its hospitality technology role
AdcommTV’s three-year agreement with Red Roof adds another major hospitality relationship to its nationwide operation.
The company provides technology, connectivity, equipment and related services to more than 1,000 properties and over 100,000 rooms.
For hotel owners and operators, the announcement highlights the role that consolidated procurement can play in property technology upgrades.
For hospitality suppliers, it also reinforces the value of building solutions around the practical needs of hotel operations.
About AdcommTV
AdcommTV, Inc. is headquartered in Navarre, Florida, with sales and technical support centres nationwide. The company provides television and high-speed internet services, televisions, appliances, PTACs, digital signage and integrated technology solutions for hospitality, healthcare and multifamily properties.