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Browsing: Editor’s Choice
News, features and articles written by the IHS team and our knowledgeable contributors on topics related to the hospitality sector and of particular interest to our Editor.
In today’s competitive market, hotels need to stand out from the crowd. This blog explores creative promotional strategies for 2024, including personalization, loyalty programs, and strategic alliances. Discover how to create unforgettable guest experiences and drive bookings for your hotel!
Recent leaks shed light on Google’s search algorithms. Here’s what hospitality marketers need to know about user intent, content quality, backlinks, and more to stay ahead of the curve.
In Part 2 of Facebook Advertising Trends in 2024, we examine Augmented Reality, data privacy, and how AI can transform your Facebook advertising game.
Facebook remains a social media powerhouse and a highly influential advertising platform. In part 1, we help you leverage the latest Facebook advertising trends to captivate your audience and achieve your marketing goals.
A new Summer 2024 Travel Trends survey by Allianz Partners USA reveals fascinating insights into traveler preferences over the next few months. We look at the key takeaways from the report.
A new AHLA survey reveals a surge in travel plans, with a whopping 61 per cent of Americans planning leisure trips in the next four months. This is excellent news especially considering the ongoing challenges of labor shortages and rising interest rates.
IHS President Rich Paliwoda reports on the recent AAHOACON24 conference, the biggest gathering of Asian American Hotel Owners Association Members with the theme of “For Tomorrow.”
RedLive Media’s John Heffernan address the confusion between AI and Search Engines. When anyone refers to AI Search Engines, they are talking about existing search engines.
The travel insurance sector is booming fueled by increased consumer concerns for financial protection. By recognizing the importance of travel insurance and implementing strategies to promote its benefits, we look at how hospitality businesses can capitalize on this trend.