Have you recently visited a hotel or restaurant or booked a trip or activity you haven’t yet provided feedback on? If that’s the case, Tripadvisor is asking its community of hundreds of millions of travelers to share their experiences and help others.
Tripadvisor is urging all tourists to turn their memories into priceless advice in the form of a review ahead of its first Write a Review Day, which will take place next week on May 3.
The company has made Write a Review Day official thanks to a collaboration between Tripadvisor and Days of the Year. Travelers may learn more about Write a Review Day and how to participate by visiting the Days of the Year website.
Throughout May, the platform is rallying the Tripadvisor community and urging tourists to publish reviews to kick off the summer travel season in the Northern Hemisphere.
Whether it’s a hotel stay, experience booked, or a culinary moment at a restaurant in the last 12 months, Tripadvisor asks travelers to share their experiences – the good, the bad, and everything in between.
The goal is to provide helpful, constructive feedback to the still-recovering tourism and hospitality industry. In addition, this information is intended to assist travelers when the world recovers from the pandemic and returns to the roads, seas, and skies.
Tripadvisor has learned something about what makes a great, helpful review with over a billion reviews and comments on the platform.
You’ve seen unhelpful feedback on other platforms:
— “Wow, this location was fantastic!” But what made it so special?
— “I didn’t like the food.” What did this individual order? What was it about the dish that they didn’t like?
Tripadvisor has demonstrated that not all reviews or review platforms are created equal, and the content of a review counts, as the recently released Power of Reviews study indicates.
Tripadvisor reviews are three times longer than reviews found on popular online travel agent websites and search engines, and this amount of detail aids travelers in making informed judgments.
With this in mind, Tripadvisor has produced its Top Tips for Writing a Great Review to empower travelers to create reviews that are as helpful as possible to both other travelers and the business they are reviewing:
When describing your memories, be detailed and specific. Sticking to the facts and providing as much data as possible allows other travelers like you to obtain a complete image of the company.
Make beneficial changes
Make sure your review is helpful and constructive, whether positive or bad. Recognize and cherish what you like, and then offer suggestions and solutions for how this company may improve: this is an opportunity for them to learn.
Be grateful and compassionate
Keep a respectful and friendly tone in mind, and use suitable language: it’s important to remember that there are individuals who care about what they’re doing behind every commercial action.
Future passengers will benefit from your assistance
Tripadvisor wants real experiences to inspire travelers, so if you notice a review that appears to violate their criteria, please report it to Tripadvisor, and they’ll look into it.
On May 3, travelers will recommit to and celebrate the act of providing feedback. A review can transform people’s lives by providing meaningful guidance to those who read it, ensuring that others can have incredible experiences that will last a lifetime.
As a company, review contributions can assist employees who receive feedback in receiving the accolades they deserve and the knowledge they require to adapt and improve.
To participate in Write a Review Day, go here and leave a review. Then, share your review on social media with the hashtag #WriteAReviewDay to show your love of travel.
The Better Review Initiative
The Better Review Initiative is an initiative to improve the quality of reviews.
In addition to urging tourists to think about how they approach reviews as part of the Write a Review Day campaign, Tripadvisor is partnering with the tourism and hospitality sector to establish The Better Review Initiative, which intends to do three things over the next year:
- Assist hoteliers, restaurants, and experience providers in understanding how to solicit client feedback properly.
- Help travel and hospitality businesses understand the advantages of reacting to negative internet reviews constructively and the beneficial influence this may have on their brand’s reputation.
- Support travelers by providing tips on creating better reviews that are beneficial to both companies and fellow travelers.
More than 20 organizations from around the world have backed the program to boost travel and hospitality review content online, including the Pacific Asia Travel Association (PATA), the World Travel Organization (UNWTO), Fipe, and HotellerieSuisse.
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