Hospitality businesses are moving online, focusing on direct bookings, encouraging loyalty and reducing their reliance on OTAs. As such, their websites must now cater to the needs of their target market if they want their brands to sell well.
Your website has to be current, regularly updated with compelling content and images, and provide easily accessible information and details about your property and location. To rebuild your website correctly and appeal to your target market, here are six suggestions to consider.
Prioritize your objectives and public personas.
This is the first area you should consider when rebuilding your website. Your online market learns more about you through your public persona. According to West Palm Beach Web Design, it will be simpler for you to convey your brand to your market the more definite your identity is.
Similarly, clearly defined goals will lead to better decisions during the re-design process. As your hospitality brand succeeds, your goals will be benchmarks to assess its performance and make any necessary adjustments.
Set aside time.
Your website re-design will take time, depending on whether you are starting from scratch or need to make a few minor adjustments to how it looks and functions.
Make sure you have allocated enough time for the entire process, whether doing it yourself or with a professional’s assistance. When dealing with technology, there will always be unforeseen issues that will delay your progress.
Look for expert assistance.
If you are a beginner, it will be a challenge to master all the techniques required to improve your website. Even if you have some prior experience in UX website design, if you have the budget, it is best to leave the re-design of your website to an expert.
Not only will you avoid wasting time, but a professional will also work on the website until it provides all the functionality you are looking for – allowing you to focus on other aspects of your hospitality business.
You can buy a HubSpot template or a WordPress theme if professional services are outside your budget. Either option will enable you to re-design your website at a reduced cost and in a short time.
Follow up with feedback.
If you decide to hire a web designer, you must keep them informed throughout the process.
For example, you might not understand how the process is handled or think that your brand’s persona isn’t as appealing to your target audience as it should be.
Don’t wait until the re-design is completed. Instead, agree on times to speak with the website designer so you can explain your reasons for dissatisfaction and list the modifications you want to make.
Giving the designer precise feedback will enable them to make the necessary adjustments and develop your personas and goals in the direction of your target audience’s preferences.
Various initiatives at different times.
Re-designing a website entails creating a sitemap, designing it, and putting it into action. These three phases are essential for a successful website re-design and shouldn’t be undertaken simultaneously.
Whether you are working with a designer, an agency, or a template, keep in mind that the three processes are entirely distinct from one another, and each deserves its own focus. For example, you will undoubtedly become frustrated if you are still organizing the website pages when you are in the implementation stage.
As such, create a sitemap before starting the re-design process. This will describe the website’s layout, appearance, links and structure, the pages required, and how to navigate to any page you desire. In addition, you will know what content and images are necessary and what other technology is needed. Making a mock-up is the next stage, and Photoshop, Illustrator, or Invision can help with this. Once completed, you can begin to implement the re-design of your hotel website.
Plan and write your copy.
You might need to add a few new pages to your website to give it a fresh look and provide the information your target market is looking for when visiting your site and making a reservation.
Make sure to write everything beforehand, making it easier for you to manage your new pages during the design process and know exactly where to place them. Alternatively, if you’re working with a designer, you can write the website’s final copy as they re-design it. Then, the copy you want to add to your website can be added throughout the design process and avoid last-minute changes before it goes live.
Your sitemap will help you navigate the writing and support the design process, so you must be happy with this before moving on to it.
The ideal hospitality website makeover can be accomplished in various ways, and there are several tools you can use to support the re-design process.
If you’re unsure about doing it yourself, you can utilize a template or pay a web designer to assist you. Remember, revamping a website can become a massive undertaking that needs your attention at every stage to ensure the result supports your business and can survive in a highly competitive marketplace.
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