Marriott Vacations Worldwide Corporation has introduced The Marriott Vacation Clubs™, a group of more than 90 premium Marriott, Sheraton, and Westin Vacation Club branded resort properties. It is also one of the 30 great brands that make up the Marriott Bonvoy® portfolio, giving Marriott Bonvoy members and guests more ways to travel.
Launched with a marketing campaign titled More Vacations to Love, the campaign tells the story of how vacation ownership is changing to meet the needs of the next generation of owners and travelers.
“As timeshare ownership continues to grow, especially amongst a younger demographic, we are focused on delivering leisure travel experiences that meet the needs of today’s traveler,” says Lori Gustafson, EVP, Chief Brand and Digital Officer of Marriott Vacations Worldwide.
“Our goal in aligning our signature brands under The Marriott Vacation Clubs moniker is to distinguish Marriott’s vacation ownership options within the Marriott Bonvoy portfolio, making it easier for Marriott Bonvoy members and general travelers to understand what properties and experiences are available as either an Owner or a rental guest.”
The portfolio comprises the US, Caribbean, Central America, Mexico, Europe, Australia, and Asia villa resorts. These properties appeal to those who want larger, more luxurious accommodations. Each brand within The Marriott Vacation Club has its own style and amenities, but they all offer the same high level of service.
Owners of The Marriott Vacation Club vacation ownership plans, who are eligible, can choose to take part in Abound by Marriott VacationsTM, a new benefit and exchange program for owners. With this benefit, owners can easily move between the three brands and stay at any property in the Marriott Bonvoy portfolio. It also includes access to other travel-related experiences like cruises, guided and culinary tours, premiere events, outdoor activities, and more.
There are chances to achieve Marriott Bonvoy Gold Elite Status or better when purchasing The Marriott Vacation Clubs plan and joining Abound by Marriott Vacations. This means owners can earn, redeem, and use various exclusive benefits at all resorts and hotels in the Marriott Bonvoy portfolio.
Those who are not owners of The Marriott Vacation Club can also rent accommodations at any of the available locations. This way, they can stay in the same upscale units and use the same wide range of on-site amenities for a great vacation.
The three high-end brands of The Marriott holiday Clubs have something for everyone, no matter what kind of holiday you want:
Marriott Vacation Club: Resorts are designed to spark moments of adventure and inspiration. Each encourages guests to make the most of their time with personalized attention and local experiences. With more than 60 resorts in top domestic and international locations, Marriott Vacation Club provides endless opportunities for exploration. Most villas provide a range of little luxuries and big amenities, including up to 3 bedrooms and bathrooms, master suites, private balconies or patios, fully equipped kitchens, separate living and dining areas, washer, and dryer, and more.
For travelers headed to a major city, Marriott Vacation Club Pulse® is a brand extension of Marriott Vacation Club, offering a curated collection of stylish properties in the heart of some of America’s most vibrant cities. The distinctive guestrooms and suites are close to major attractions, local points of interest, and easy-to-access transportation. New properties include the recently opened Marriott‘s Bali Nusa Dua Terrace, combining the best of vacation ownership and a lifestyle resort experience with each villa offering a spacious living area, fully equipped kitchen, separate bedroom suite with a spa-like bathroom and outdoor terrace with a private plunge pool, and full access to the shared amenities at the co-located 5-star Renaissance Bali Nusa Dua Resort.
Sheraton Vacation Club: These resorts invite guests to gather with their favorite people in fun family destinations. Each premium resort curates local experiences and programming meant for families to engage in together, nurturing relationships while creating lasting memories. Spacious 1-, 2-, 3-, and 4-bedroom villas are perfect for relaxing and sharing quality time. Most feature thoughtful amenities, a fully equipped kitchen or kitchenette, separate living areas, a washer and dryer, and a private balcony or patio.
With locations in destinations that are especially appealing to multi-generational families like Scottsdale, Orlando, and Hawaii, Sheraton Vacation Club resorts provide a gathering place for generations to come. Featured properties include Sheraton Steamboat Resort Villas, the area’s only full-service ski-in/ski-out in Colorado’s northern Rockies, and Sheraton Vistana Villages in Orlando, central to the city’s parks and entertainment area.
Westin Vacation Club: This resort portfolio is designed with balance and well-being in mind. Intentionally located in beach, mountain, island, and desert settings, each resort’s signature wellness programs and rituals help guests feel renewed, refreshed, and reinvigorated. Generous 1-, 2-, and 3-bedroom villas help guests revive with essential space for restorative vacations – most accommodations feature intuitive touches like the signature Heavenly® Bed & Bath, a fully equipped kitchen or kitchenette, separate living areas, a washer and dryer, and private balcony or patio.
Featured properties include the captivating retreat of The Westin Lagunamar Ocean Resort in Cancún, Mexico, and The Westin Kā’anapali Ocean Resort Villas set among the lush tropical foliage of Lāhainā, Maui.
To learn more about The Marriott Vacation Clubs, please visit TheMarriottVacationClubs.
Do you have any industry knowledge, experience, or news you’d like to share? Why not send us your press releases, survey results, news, and articles? We will publish them here on the IHS website. Just complete the contact form and get in touch.