Browsing: Search Engine Optimization

News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Search Engine Optimization, specifically in the hospitality sector.

Editor's Choice

Search Engine Optimization Cheatsheet

January 25, 2022

Take some time to work on your search engine optimization with this cheat sheet, and your resort website will reap the rewards.

Marketing

Improve the bounce rate of your website

April 19, 2021

Any website visitor is valuable and there are simple steps you can take to reduce your bounce rate and keep your visitors on your site.

Editor's Choice

SEO: 12 ways to optimize your webpages

October 14, 2020

How do you optimize your webpages for Google search? It’s not as difficult as you think. The starting point is to have these 12 basic SEO options in place.