John Heffernan from RedLive Media looks at marketing strategies hotels and resorts should implement to improve online visibility, inquiries and bookings.
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of OTA, specifically in the hospitality sector.
Google has added vacation rentals to Google Travel and transformed its search engine into a complete reservation solution for travelers.
In these difficult times, it is important that properties focus on direct bookings through their website rather than rely on OTA bookings alone. Here’s how you can increase your direct bookings.