The age of simply showcasing glossy photos and compelling brand stories is over. In the new era of AI-powered search, a traveler’s first impression of your hotel may come from an AI assistant, not your website. This new landscape prioritizes structured data, operational excellence, and genuine guest feedback, forcing hoteliers and suppliers to rethink their marketing strategies to stay visible and relevant.
Browsing: Marketing
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.
Google’s AI Overview has revolutionized how travelers find hospitality businesses online. This essential guide helps hotel and restaurant professionals navigate the new digital marketing landscape, explaining key concepts like Answer Engine Optimization and AI-powered search in practical terms. Discover actionable strategies to improve your online visibility, optimize for voice search, and attract more qualified guests as artificial intelligence reshapes the hospitality industry’s approach to digital marketing.
Hospitality loyalty programs are evolving. While memberships are up, members stay less often. This article explores how hotels can navigate these changes, optimize program ROI, and convert infrequent guests into loyal customers.
Unlock trade show success in 2025 with our comprehensive guide to hospitality events. Learn how to maximize pre-show, at-show, and post-show engagement with a strategic editorial content calendar. Discover tips and insights for boosting ROI and building lasting industry relationships.
To stay ahead of the curve, hotels must adapt to emerging trends. This article explores seven key trends that will shape the future of marketing, including the rise of first-party data, the power of short-form video, and the importance of local experiences.
John Heffernan considers how to maximise your responses to comments on your YouTube Channel with new YouTube Shorts.
IHG Hotels & Resorts is focusing on the importance of the guest experience with its recent international marketing initiative, Guest How You Guest, celebrating hotels and taking a break from doing it all.
The 2022 Social Media Industry Benchmark Report helps marketers measure social media success against their competitors on Facebook, Twitter, and Instagram.
Social media is a great way for hotels and resorts to reach out to new customers and expand their brand.
Here are some tips to help you make the most of social media for your hotel, resort, and motel.
Are you on Santa’s naughty or nice list? To be on the nice list you can help yourself by following this check list in readiness for 2022.