The age of simply showcasing glossy photos and compelling brand stories is over. In the new era of AI-powered search, a traveler’s first impression of your hotel may come from an AI assistant, not your website. This new landscape prioritizes structured data, operational excellence, and genuine guest feedback, forcing hoteliers and suppliers to rethink their marketing strategies to stay visible and relevant.
Browsing: Marketing Strategy
Discover key strategies for legacy resorts to successfully transition from timeshare sales to short-term rentals. Learn how to rebrand, leverage digital marketing, create enticing packages, and enhance the guest experience to attract a new generation of travelers.
To stay ahead of the curve, hotels must adapt to emerging trends. This article explores seven key trends that will shape the future of marketing, including the rise of first-party data, the power of short-form video, and the importance of local experiences.
Halloween may be spooky, but for hospitality professionals, the real fright comes from missing out on the big picture of holiday marketing planning. Discover why strategic, data-driven campaign planning for the holiday season – and beyond – is essential. From pre-preparing content to aligning your teams and setting long-term goals, learn how to keep your business from a post-Halloween nightmare.