How do today's travelers define 'value' in a hotel stay?

Value is defined through trust, transparency, and recognition. 83% of travelers say trust is crucial in determining value for money.

What role does loyalty recognition play in perceived value?

64% of respondents say earning rewards enhances the value they receive, particularly when benefits are accessible sooner.

Loyalty Archives - Inside Hospitality Solutions

Browsing: Loyalty

Editor's Choice

Trust & Recognition are the New Currency in Hospitality

March 26, 2026

Is price still the king of hospitality? Not according to new research. Discover why 83% of travelers now prioritize trust over the lowest rate, and how early loyalty recognition is changing the game for brands like Choice Hotels.

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Beyond Points: Cultivating True Guest Loyalty in 2025

July 8, 2025

The hospitality industry is moving beyond traditional points-based loyalty. Discover why modern guests seek meaningful connections and how hotels can use data, personalization, and technology to build lasting relationships, driving genuine loyalty and repeat bookings in 2025 and beyond.