What were the main attendance and exhibition metrics for HITEC 2026?

HITEC 2026 welcomed more than 6,100 hospitality technology professionals to San Antonio, Texas. The massive trade show floor featured over 400 exhibiting companies spanning roughly 85,000 net square feet of exhibition space.

Which companies won the Entrepreneur 20X (E20X) startup competition at HITEC 2026?

The Entrepreneur 20X North America 2026 startup pitch competition crowned two winners: Stayfull won the prestigious Judges’ Choice award for its AI-native property management concept led by a virtual assistant, while Abra Hospitality won the People’s Choice award for its guest intelligence and service orchestration platform.

Where and when will the next HITEC event be held?

Following the conclusion of the 2026 show in San Antonio, HITEC is scheduled to move to Orlando, Florida, from June 28 to July 1, 2027, at the Orange County Convention Center.

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Hey Y’all, Highlights from HITEC 2026 San Antonio

June 24, 2026

HITEC 2026 rode into San Antonio, bringing together more than 6,100 hospitality tech professionals and 400+ exhibitors to separate AI hype from true operational reality. From terrifying cybersecurity warnings to human-centric guest experience strategies and groundbreaking trade show floor innovations, our comprehensive recap covers the standout trends, tools, and startup winners defining the future of hotel operations.