IHS Launches IHSMax: Fixed-Price Content and Distribution for Hospitality Suppliers
Staying visible with hotel decision-makers is tough for hospitality suppliers. Reaching hotel owners, managers, and procurement teams requires steady content and targeted distribution. Most companies hire separate freelancers, video crews, developers, and social media managers.
Managing multiple invoices and separate workflows creates unnecessary operational overhead. To solve this fragmentation, Inside Hospitality Solutions has launched IHSMax. This platform consolidates professional content production, custom website hosting, and targeted B2B distribution into a single subscription.
Eliminating the Friction of Multi-Vendor Marketing
Piecing together a marketing program is expensive. Independent sourcing forces businesses to pay multiple monthly fees that quickly drain budgets before generating a single sales lead:
- Freelance Articles: $400 to $900 per piece.
- Short Social Videos: $1,200 to $2,000 per asset.
- Industry Newsletter Placements: $800-$1,500 per mention.
- Website Build and Hosting Maintenance: $3,000 to $8,000 upfront, plus recurring monthly fees.
- Social Media Management: $500-$1,000 monthly for minimal updates.
This traditional approach costs between $6,000 and $13,000 before establishing any real consistency. IHSMax replaces this overhead with a flat monthly plan starting at $995. There are no setup fees, no separate hosting bills, and no hidden agency retainers.
How the Credit System Works
The platform utilizes a transparent, structured credit system in which members use their monthly allocations to order from an established service menu that includes SEO-optimized articles, short-form and long-form video, case studies, newsletter placements, and brand style guides. Unused credits automatically roll over within the subscription year. You choose the exact assets your business requires each billing cycle based on your current sales goals:
| Marketing Asset Type |
Core Specifications |
Credit Cost |
Comparative Agency Cost |
| Exclusive Article |
1,000 to 1,500 words, SEO-optimized, published on IHS |
12 Credits |
$900 |
| Vertical Short Video |
30 to 60 seconds, scripted, produced, and edited |
20 Credits |
$1,500 |
| Standard Video |
1 to 2 minutes of professional runtime |
40 Credits |
$3,000 |
| B2B Case Study |
Full text, layout design, and client interview included |
25 Credits |
$1,875 |
| Newsletter Banner |
Strategic placement in the weekly IHS newsletter |
15 Credits |
$1,125 |
| Social Announcement |
Broadcast across verified IHS marketing channels |
5 Credits |
$375 |
| Brand Style Guide |
Comprehensive operational visual identity guide |
20 Credits |
$1,500 |
If your needs change from a video in January to a case study before a major trade show in September, you adjust your monthly order instantly inside your dashboard. Unused credits automatically roll over month-to-month within your subscription year.
Integrated Tiers Built for Scale
IHSMax offers three scalable subscription tiers designed to match your brand’s growth phase:
- Presence ($995/month): Includes 14 credits per month (yielding $1,050 in direct production value), a branded microsite built and hosted by IHS, and three social media posts distributed across the site.
- Momentum ($1,495/month): Includes 20 credits per month, everything in the Presence tier, priority asset fulfillment, and a recurring monthly mention in the IHS industry newsletter.
- Authority ($2,495/month): Delivers 35 credits per month, everything in Momentum, a permanent listing in the IHS business directory, a dedicated account manager, and a monthly strategy call to map out content goals.
Annual plans receive an immediate 10% discount and full credit rollover privileges. All content is distributed straight to the verified IHS audience of hotel general managers, owners, and operations executives.
To review the complete service menu or evaluate which tier aligns with your sales goals, visit the interactive platform dashboard at ihsmax.com or contact Yuri Duncan for further information.
FAQ about IHSMax Platform
What is the difference between a traditional marketing agency and IHSMax? Traditional agencies require expensive monthly retainers, charge upfront setup fees, and lock you into fixed service contracts. IHSMax uses a flat monthly subscription based on credits. You choose exactly what marketing assets to create each month from a fixed menu, and all content is distributed directly to the IHS audience.
Do I have to pay for separate website hosting? No. Every IHSMax subscription tier includes a professional, custom-branded microsite built, managed and hosted entirely by the IHS team, eliminating the necessity of separate web development and hosting bills.
What happens if I do not use all of my production credits in a single month? Unused credits roll over automatically to the next month within your subscription year, allowing you to save up credits for large assets like videos or case studies before major trade shows.
Who writes and creates the marketing assets? The entire content production pipeline, including SEO writing, video scriptwriting, editing, graphic design, and distribution, is handled natively by the hospitality experts on the IHS team.