This year marks Hilton Grand Vacations’ 30-year anniversary, and to commemorate the occasion, the firm has announced its most significant extension of membership programs since its inception. This features HGV MAX, a new membership program, and HGV Ultimate Access, a new experiential immersive events platform.
Members of the new membership club will have access to high-end amenities and benefits, such as the ability to see more vacation houses in more destinations. HGV Max members will also be able to attend invitation-only events and receive discounts at all Hilton properties around the world.
HGV Ultimate Access will provide private concerts with well-known musicians like Lee Brice, Carly Pearce, Joey Fatone, and Boyz II Men. They will also host chef dinners, celebrity meet-and-greets, and other events. Members and their invited friends will be the only ones who can attend these events. More than 4,000 of these events are already scheduled for Hilton Grand Vacations locations this year.
“As we celebrate our 30th anniversary and this exciting next chapter, we’re thrilled to launch our new membership program, HGV Max, which offers enhanced and elevated benefits to members,” said Mark Wang, president and CEO of Hilton Grand Vacations. “In addition, HGV Ultimate Access is reimagining the future of travel with exclusive access to exciting shows, beloved entertainers and experiential offerings.”
Hilton Grand Vacations recently acquired Diamond Resorts, making it the largest luxury timeshare operator with the most global destinations in the vacation ownership business. Members of the HGV Max program will have full access to the increased portfolio later this year.
HGV began rebranding Diamond’s leisure resorts and sales centers in the first quarter of this year. Under the Hilton brand, these will be elevated and improved. Properties in Orlando, Scottsdale, Williamsburg, and Sedona are among the first to receive the rebranding.
HGV has unveiled its 30 for 30 campaign, which will expand on the company’s Corporate Social Responsibility program, HGV Serves, as part of its 30th-anniversary celebrations. Disaster assistance, homelessness, veterans, and youth development are among the four charity sectors in which HGV will operate. The first project is a $50,000 matching gift campaign with the American Red Cross to aid in disaster relief operations in the United States.
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Image: Elara by Hilton Grand Vacations along the Las Vegas Strip in Paradise, Nevada by Farragutful. Published under Creative Commons Attribution-Share Alike 4.0 International. No amendments were made.