RCI®, the trailblazer in vacation exchange, is marking a significant milestone in 2024 as it commemorates its 50th Anniversary. Half a century ago, RCI revolutionized the timeshare industry by introducing the world’s first vacation exchange platform, laying the foundation for the sharing economy we know today.
To honor this remarkable achievement, the company is launching special ‘RCI 50’ branding and a dedicated website hub. It will also offer its 3.5 million members worldwide exclusive travel deals throughout the year. This celebration is not just about looking back; it’s about celebrating the past and inspiring excitement for the future.
In recognition of its five decades as the leader in timeshare exchange, RCI is rolling out a series of member deals and engaging content. From an interactive timeline and commemorative history video to member testimonials and a special digital issue of RCI Magazine, these resources can all be accessed conveniently on the dedicated hub: www.RCI.com.
Paul Mulcahy, managing director for RCI North America, expressed his pride in celebrating RCI’s 50th anniversary: “As the pioneer of vacation exchange, RCI has continually evolved to meet members where they are and support our affiliates throughout the years. As we head into our sixth decade, we promise even more – more benefits, flexibility, value, and travel opportunities. Here’s to another 50 years of going more places together!”
RCI introduced the concept of vacation exchange in 1974, enabling timeshare owners to ‘deposit’ their fixed weeks or points in exchange for a stay at a different resort within the RCI network. This groundbreaking flexibility made vacation ownership accessible to a wider segment of vacationers, contributing significantly to the growth of the timeshare industry.
Over the years, RCI has expanded its offerings, becoming the ultimate travel planning companion for members and a vital resource for affiliates. Today, RCI provides a flexible currency that members can use to book stays at over 600,000 resorts and hotels worldwide, along with other travel benefits.
Some notable numbers from RCI’s 50th Anniversary milestone include facilitating travel for approximately 250 million people, hosting around 62 million exchanges on its platform, reaching a member base of 3.5 million travelers, and welcoming over 4,100 resorts across 110 countries into RCI’s network of affiliated resorts.
As RCI celebrates this incredible journey, it reaffirms its commitment to providing unparalleled travel experiences and shaping the future of vacation ownership.
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