Sourcing new hotel vendors via unvetted search engines exposes independent and chain properties to severe operational, financial, and compliance risks. This article outlines a strategic verification framework for modern hospitality buyers and highlights how utilizing specialized hubs like the IHS Network Provider Directory cuts RFP timelines while protecting property margins.
Browsing: Marketing
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of Marketing, specifically in the hospitality sector.
Managing multiple disconnected agencies for web hosting, content creation, and lead generation is quietly draining the margins of B2B hospitality suppliers. This deep dive explores the financial and operational costs of fragmented marketing pipelines and outlines why industry leaders are consolidating their presence through integrated, subscription-based media models like IHSMax.
Google’s latest algorithm updates prioritize human-generated “non-commodity” content over generic, AI-replicated text. By focusing on unique, first-hand experiences, original data, named authors, and video creation, businesses can signal the exact E-E-A-T (Experience, Expertise, Authority, and Trust) indicators that search engines want to index and rank.
The LinkedIn algorithm has changed. Data shows that 59% of AI citations now come from personal profiles rather than company pages. For the hospitality sector, this means shifting focus from corporate accounts to individual experts. Discover the new metrics that matter most for hotel operators and vendors.
Chatbots are limited by rigid scripts, but AI Agents are transforming hotel operations. This guide explores how to integrate AI Agents into your guest journey, from proactive messaging to seamless data centralization, ensuring your team focuses on hospitality while technology handles the rest.
Digital visibility in 2026 is no longer about keywords—it’s about authority. From Google’s crackdown on “lazy AI” to the rise of YouTube transcripts as a primary data source for ChatGPT, learn how to keep your hospitality brand from becoming invisible.
AI agents don’t surf the web. They ingest it. For independent hoteliers, this shift from search bars to conversational AI represents a massive opportunity to outmaneuver big brands. Discover the five channels of AI visibility and use our exclusive audit checklist to ensure your property is the one being recommended.
Is price still the king of hospitality? Not according to new research. Discover why 83% of travelers now prioritize trust over the lowest rate, and how early loyalty recognition is changing the game for brands like Choice Hotels.
Is your property part of the 74.5% seeing success with AI? From reputation management to 24/7 guest support, we decode the world of LLMs and show you how to balance digital efficiency with the human touch.
Unique Angles Photography has joined the Inside Hospitality Solutions Provider Network. Specializing in hospitality photography since 2008, Unique Angles Photography helps hotels, inns, and resorts showcase their property through compelling visual storytelling. Their customized approach captures the experience, design, and atmosphere that attract guests and strengthen online marketing.