Traditional search engine optimization is undergoing its most radical transformation in decades. As hoteliers increasingly use generative AI tools like ChatGPT, Perplexity, and Claude to find and vet vendors, standard keyword stuffing is losing its power. This article breaks down the mechanics of Generative Engine Optimization (GEO) and provides a concrete strategy for B2B hospitality suppliers to ensure their brands are cited as trusted solutions.
Browsing: Editor’s Choice
News, features and articles written by the IHS team and our knowledgeable contributors on topics related to the hospitality sector and of particular interest to our Editor.
Sourcing new hotel vendors via unvetted search engines exposes independent and chain properties to severe operational, financial, and compliance risks. This article outlines a strategic verification framework for modern hospitality buyers and highlights how utilizing specialized hubs like the IHS Network Provider Directory cuts RFP timelines while protecting property margins.
HITEC 2026 rode into San Antonio, bringing together more than 6,100 hospitality tech professionals and 400+ exhibitors to separate AI hype from true operational reality. From terrifying cybersecurity warnings to human-centric guest experience strategies and groundbreaking trade show floor innovations, our comprehensive recap covers the standout trends, tools, and startup winners defining the future of hotel operations.
Managing multiple disconnected agencies for web hosting, content creation, and lead generation is quietly draining the margins of B2B hospitality suppliers. This deep dive explores the financial and operational costs of fragmented marketing pipelines and outlines why industry leaders are consolidating their presence through integrated, subscription-based media models like IHSMax.
Google’s latest algorithm updates prioritize human-generated “non-commodity” content over generic, AI-replicated text. By focusing on unique, first-hand experiences, original data, named authors, and video creation, businesses can signal the exact E-E-A-T (Experience, Expertise, Authority, and Trust) indicators that search engines want to index and rank.
Google’s massive AI search update shifts user behavior from typing keywords to having full conversations. Learn how this change impacts your organic traffic and the exact actions required to keep your business visible.
Managing separate vendors for web hosting, video production, articles, and social media wastes time and capital. Inside Hospitality Solutions has launched IHSMax, a single dashboard that enables hospitality suppliers to create content and distribute it directly to B2B markets.
The LinkedIn algorithm has changed. Data shows that 59% of AI citations now come from personal profiles rather than company pages. For the hospitality sector, this means shifting focus from corporate accounts to individual experts. Discover the new metrics that matter most for hotel operators and vendors.
Chatbots are limited by rigid scripts, but AI Agents are transforming hotel operations. This guide explores how to integrate AI Agents into your guest journey, from proactive messaging to seamless data centralization, ensuring your team focuses on hospitality while technology handles the rest.
AAHOACON26 brought over 5,300 attendees to Philadelphia for a deep dive into the “Liberty, Legacy, and Leadership” of hotel ownership. From practical AI tools to massive utility savings and a look at the next generation of hospitality talent, we recap the top highlights from the trade show floor and the main stage.