Browsing: Editor’s Choice

News, features and articles written by the IHS team and our knowledgeable contributors on topics related to the hospitality sector and of particular interest to our Editor.

Traditional hotel RFPs prioritize the lowest upfront cost, often sacrificing vendor quality and long-term performance. Modernizing the B2B hotel RFP process with outcome-based contracting speeds up procurement and drives measurable operational ROI.

AI

Hotel operators must look past artificial intelligence hype to evaluate real integration, security, and staff adoption. Discover how buyers assess AI vendors and prove measurable return on investment.

A high “like” count on social media rarely translates to hotel procurement contracts. To earn the trust of hotel owners and operations leaders, B2B hospitality suppliers must look beyond vanity metrics and optimize for deep engagement signals like text expansions, document swipes, and meaningful comment threads. Here is how to establish true conversational authority on LinkedIn.

Email deliverability standards underwent a major shift in 2026. Open rates are no longer an accurate measure of success, and major mailbox providers now route bulk messages based on long-term subscriber engagement. Here is how hoteliers and B2B hospitality suppliers can pass technical security filters, escape the Promotions tab, and reach the Primary inbox.

AI

An aesthetically pleasing website means nothing if search engines and AI discovery tools cannot parse its architecture. Drawing on core technical insights from digital strategist John Heffernan of RedLive Media, this guide breaks down why clean site hierarchy, structured data, and sub-three-click navigation are essential for hotels driving direct bookings and B2B suppliers targeting enterprise procurement.

Opting for the lowest-priced bidder in hotel procurement frequently introduces devastating secondary costs, including rapid staff turnover, operational delays, and legal compliance liabilities. This article analyzes the true financial math behind low-cost sourcing and demonstrates why supply chain and workforce stability are the genuine drivers of long-term hotel ROI.

Building brand awareness in hospitality is no longer about producing more content or being present on every platform. Hotel operators, technology providers, consultants, and hospitality suppliers now need to focus on clarity, expertise, and relevance. Discover why positioning, trust signals, AI visibility, and educational content are becoming the foundations of successful hospitality marketing and how businesses can attract better-quality enquiries from the right audience.

While thread counts and room views vary, the survival of any lodging property hinges on its human and systemic touchpoints. Drawing on core insights originally published by Stefan Renziehausen for e-Hotelier, this comprehensive analysis unpacks the operational math of hospitality customer service. We explore how hoteliers can build frictionless, repeatable service delivery models and how B2B suppliers can engineer products that protect frontline staff from burnout.

The traditional hotel Request for Proposal (RFP) process is slow, costly, and inherently inefficient. By abandoning blind web searches and fragmented email threads in favor of specialized digital hubs, independent and chain hotel procurement teams can eliminate administrative drag and cut sourcing timelines in half.