Digital visibility in 2026 is no longer about keywords—it’s about authority. From Google’s crackdown on “lazy AI” to the rise of YouTube transcripts as a primary data source for ChatGPT, learn how to keep your hospitality brand from becoming invisible.
Browsing: AI
News, features and articles written by the IHS team and our knowledgeable contributors on the topic of AI, specifically in the hospitality sector.
AI agents don’t surf the web. They ingest it. For independent hoteliers, this shift from search bars to conversational AI represents a massive opportunity to outmaneuver big brands. Discover the five channels of AI visibility and use our exclusive audit checklist to ensure your property is the one being recommended.
Is your property part of the 74.5% seeing success with AI? From reputation management to 24/7 guest support, we decode the world of LLMs and show you how to balance digital efficiency with the human touch.
In 2026, being on page one of Google isn’t enough—you need to be the “cited source” for AI. This guide explores the shift from traditional SEO to Generative Engine Optimization (GEO). Learn how to use the “Living FAQ” model and E-E-A-T principles to ensure your hotel or hospitality supply business is the first name mentioned by AI assistants like ChatGPT and Gemini.
Go beyond the 2026 buzzwords and discover the specific technologies defining operational excellence. From “Digital Twins” that predict maintenance issues before they happen to the rise of “Cobotics” in housekeeping, we explore how high-touch tech is helping hoteliers reclaim the human element of service. Learn how Ultra-Wideband (UWB) is creating the truly “invisible” guest journey and why the “Product-as-a-Service” model is the future of the hospitality supply chain.
Is your hotel ready for the era of “Radical Transparency”? As we look toward 2026, the hospitality industry is shifting away from flashy gadgets and toward high-touch tech that solves real operational friction. From the rise of “predictive hospitality” to the requirement for carbon-neutral supply chains, we explore how hoteliers and suppliers can stay ahead of the curve. Read our full 2026 outlook to discover why RevPSF is the new RevPAR and how to turn sustainability into your greatest efficiency.
Danger: A new AI duopoly is forming, and hoteliers are about to become permanent renters in the next digital age. As AI assistants and marketplaces rapidly become the core of how travelers search and book, Booking.com and Expedia have seized a commanding first-mover advantage. This groundbreaking analysis by Brad Brewer reveals the catastrophic policy loophole: if the EU’s Digital Markets Act (DMA) is not immediately extended to cover standalone AI assistants, hotels face a future where they must pay commissions just to be visible to guests in AI-generated travel plans. Learn why this oversight threatens to lock out independent hotels forever, and the 10 critical steps industry leaders and policymakers must take now to keep distribution competitive.
The Destination AI Hospitality Summit 2025 signaled a major shift: AI is moving from theory to production. Industry leaders at the event, including AWS, Deloitte, and Agilysys, stressed that AI won’t replace people, but it will replace tasks—freeing staff to focus on the human connection that defines hospitality. This deep dive covers the pivotal takeaways, from leveraging AI to reclaim the guest journey from OTAs to maximizing REVPAGuest over simple RevPAR. Learn why now is the time to start your AI transformation.
In the face of relentless Zero-Click Searches and AI Overviews, relying solely on Google search traffic is no longer a viable strategy. This article lays out the urgent pivot required for hospitality businesses and suppliers: shifting from chasing rankings to owning your audience and building brand demand. Discover actionable multi-channel strategies—including creating unique content, prioritizing transactional keywords, and leveraging owned media—to build a resilient marketing ecosystem that guarantees visibility, regardless of Google’s next algorithm update.
In the face of relentless Zero-Click Searches and AI Overviews, relying solely on Google search traffic is no longer a viable strategy. This article lays out the urgent pivot required for hospitality businesses and suppliers: shifting from chasing rankings to owning your audience and building brand demand. Discover actionable multi-channel strategies—including creating unique content, prioritizing transactional keywords, and leveraging owned media—to build a resilient marketing ecosystem that guarantees visibility, regardless of Google’s next algorithm update.