I know we all want to be on the nice list for a great 2022! After all, what is Christmas without Santa’s presence – in every sense and spelling of the word.
The impact and challenges of Covid-19 have now moved into 2022. And although recovery remains a less distant light at the end of the tunnel, we still have some way to go.
In business, we can all help ourselves and many more ways than one.
Are you on the nice list? Yes, but only if…
You’ve reviewed your 2021 results
- Congratulations – establishing the good and bad from the past year can provide meaningful data feedback.
- Reviewing your product/services/performance is the first step
- Establishing the good, bad, and even the ugly will help you design a clear and positive plan for 2022.
You’ve reviewed all aspects of your marketing and promotions
- Your website performance, analytics, traffic, and enquiries
- The technical and SEO performance of your website
- Your website content, images and video
- Your property’s print material and messaging
- And, you have started, as a minimum, a Q1 content publishing calendar/process.
You’ve already started planning for 2022
- Congratulations – no last-minute panic and reactive marketing.
- Proactive planning is far more likely to lead to success.
- Having a business marketing plan in place for 2022 is essential.
- And planning also includes allocating team resources, third party support, training and moderation.
- You have already prepared a marketing campaign for Q1.
You’ve adapted staff working environments and support
- We all know that great staff are the lifeblood of your business, be it in sales, marketing, customer service or support teams.
- You have reviewed your team performance and processes.
- You have established new Covid related health, safety and support systems and processes.
- And, you have kept your suppliers and customers informed where any staff changes may have impacted your relationships.
You’ve investigated your 2022 Cyber Security attacks vulnerability
- Congratulations! Too many businesses place a low priority on the security of their internal systems. This is despite the ever-growing cyber threat landscape.
- All internal staff of cyber security systems and protocols have been informed.
- You have designated staff for advice, training, security awareness updates.
- You have arranged to change ALL your passwords. This includes website access, social media platforms, administration software systems, and more.
- And, you have a secure central repository for emergency password recovery.
Making sure you are on the NICE list is helping your business move positively into 2022, and it is not too late!
If you need any help with any of the above, don’t hesitate to get in touch with John Heffernan of Red Live Media. He will be happy to guide you through each of these Nice list activities.